NCBA Bank is launching a market activation campaign in five U.S. states, aimed at introducing diaspora customers to a range of financial solutions tailored to their specific needs and lifestyles, enabling them to save and invest in Kenya. Tirus Mwithiga, NCBA Group Director of Retail Banking, emphasized the importance of this initiative, stating that it offers a valuable opportunity to engage directly with diaspora customers and address their unique financial challenges. The campaign will include engagements in major cities such as Texas, Washington DC, Massachusetts, and New Jersey, with the goal of understanding customer needs and tailoring solutions to enhance their financial well-being.
Mwithiga highlighted that NCBA Bank has revamped its diaspora banking value proposition to cater to the distinct needs of those living abroad. The bank aims to support customers who are relocating to, living in, or returning from the diaspora by providing financial solutions that cross geographical boundaries. Whether customers seek to manage finances back home, invest in Kenya, or secure credit facilities, NCBA is committed to assisting them every step of the way. Additionally, the bank has facilitated international money transfer services through strategic partnerships and collaborated with real estate developers and other stakeholders to help the Kenyan diaspora own property back home.
