Rihanna’s Fenty empire continues its expansion with the introduction of Fenty Hair, adding to her already successful ventures including Fenty Beauty, Fenty Skin, Savage x Fenty, and Fenty x Puma. The announcement of Fenty Hair marks Rihanna’s foray into the haircare industry, promising a new era of hair repair and styling experiences for consumers.
In an Instagram post, Rihanna expressed excitement about the launch of Fenty Hair, stating, “A new family is moving in! @fentyhair is pulling up and it’s time to finally have the hair experience you’ve been waiting for.” The campaign video featured Rihanna sporting a blonde pixie cut, showcasing her diverse range of hairstyles and her passion for experimenting with different looks.
Rihanna emphasized the importance of hair versatility and repair in her haircare line, stating, “You know how much switching my hair up matters to me. I’ve had almost every texture, colour, length, from weaves to braids to natural.” She explained that Fenty Hair will offer a flexible line of products designed to strengthen and repair all types of hair, catering to every hair want and need.
While fans eagerly anticipate Rihanna’s vision for haircare, some have expressed longing for new music from the multi-talented artist. Despite her successful ventures in the business world, fans continue to hope for the release of new music, eagerly awaiting Rihanna’s return to the music scene since her last appearance on the “Black Panther: Wakanda Forever” soundtrack in 2022.
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