In 2020, a 28-year-old Canadian made waves by becoming the first Depop user to hit over $1 million in sales. Now, she’s expanded her online success into a physical store called iGirl on the Lower East Side, offering a blend of vintage finds from the Y2K era alongside her own designs, like charm bracelets and corsets.
Bella McFadden, the entrepreneurial mind behind iGirl, started her venture in 2017, mixing thrift store discoveries with her original creations. Her brand quickly gained traction, evolving into a personalized “cyber styling service” where she curated custom looks based on customers’ measurements and astrological signs, a hit particularly among those craving vintage flair.
Transitioning from an online presence to a tangible storefront was a calculated move for McFadden, who, despite her immense online success, sought the personal connection of face-to-face interactions with her clientele. Now, nestled in the heart of the East Village, her pink-themed boutique offers a curated selection of vintage apparel and accessories, fulfilling a long-held dream while staying true to her ethos of accessible fashion evolution.
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