The year 2024 has proven to be a significant one for Kenya’s coastal tourism, despite the challenges faced by the sector. Stakeholders, including hoteliers, tour operators, and local tourism officials, have reported a surge in both domestic and international visitors, signaling a hopeful outlook for the remainder of the year.
Among the most notable trends has been the influx of tourists even amidst the social unrest sparked by Gen Z-led protests. While these protests had some short-term negative effects, particularly on hotels offering conference services, the overall tourism performance has been remarkable. Industry players are optimistic that by the end of the year, the sector will achieve its target of 100 percent performance.
Early Bookings Signal a Strong Season
Across the six counties of the Kenyan Coast, stakeholders have reported a significant number of early bookings in their hotels and resorts. This positive trend is expected to continue through the festive season and into early 2025. Hotels in key destinations such as Lamu, Diani, and Malindi are seeing a steady stream of bookings, with many anticipating a bustling December and January.
In Lamu, the high number of French tourists has stood out. Hotels in Shella and Kipungani are reportedly seeing a notable increase in visitors, contributing to an optimistic outlook for the high season. Lamu Tourism Association Vice Chairperson, Fridah Njeri, highlighted that international tourists, especially from France, are flocking to the island. “This is shaping up to be the best tourist season we’ve seen in years,” she said, expressing confidence in continued growth.
Hotel Owners and Industry Leaders Show Resilience
Tourism leaders, including former Kenya Tourism Federation (KTF) Chairperson Mohammed Hersi, praised the efforts of hoteliers at the coast for their resilience and dedication to maintaining high standards. He emphasized the importance of maintaining properties, noting that many tourists prefer establishments with well-kept facilities. “Hoteliers must be ready to invest in renovations to remain competitive,” Hersi advised.
Hersi also encouraged hotels and travel agencies to embrace the digital space for marketing their services. He noted that compared to 2023, when Kenya recorded around 2.1 million tourists, the 2024 season has already shown promising signs of improvement. “This year’s early numbers suggest we will surpass last year’s figures, especially with the diversity of international visitors,” he added.
The Challenge of Gen Z Protests
The Gen Z-led protests, which took place earlier in the year, had a ripple effect on tourism, particularly in areas dependent on conference tourism. Hotels offering conference facilities experienced a spike in cancellations as the uncertainty created by protests made it difficult for businesses to assure guests of their safety.
However, stakeholders have acknowledged that the situation has stabilized, and the industry is on the path to recovery. Mohammed Hersi expressed his appreciation for the government’s role in restoring calm, which has helped the tourism sector regain its footing.
Optimism in the South Coast
The South Coast, including destinations like Kwale, is also performing well. Kioko Musyoki, the General Manager of Leopard Beach Resort and Chair of the Kenya Association of Hotel Keepers in the region, reported a 70 to 80 percent occupancy rate. “Our bookings have been consistent, and we’re hopeful that with continued peace, we will see even better results as the high season peaks,” Musyoki said.
Festivals to Boost Lamu Tourism
In Lamu, the tourism sector is being buoyed by the island’s cultural festivals. The Lamu Cultural Festival, held in late November, drew significant attention, and other events are expected to help maintain the momentum. Aisha Miraj, Lamu Tourism Executive, expressed confidence that the region would achieve full recovery as the high season progresses. However, she pointed out that certain travel advisories, particularly from countries like France and Germany, are hindering international travel to Lamu. “Once these advisories are lifted, we expect even more tourists to visit and contribute to the growth of our industry,” Miraj said.
In conclusion, Kenya’s coastal tourism industry is experiencing a robust recovery in 2024. While challenges remain, particularly related to political unrest, the resilience of tourism stakeholders and the continued influx of international tourists are paving the way for a successful year. As the high season continues, industry players remain optimistic that 2024 will mark a turning point, not only for the coastal tourism sector but for Kenya as a whole.
