A$AP Rocky, known for his hit single ‘D.M.B.,’ is making headlines once again, but this time, it’s not just his music that’s in the spotlight. The rapper has teamed up with his eldest son, RZA, to front Rihanna’s latest campaign for Classics by Savage x Fenty. In a series of heartwarming photos, the father-son duo showcases the brand’s latest intimates line, capturing the essence of family and fashion in one fell swoop.
Father-Son Fashion Moment
In the campaign images, RZA, now two years old, sits comfortably on his dad’s shoulders, looking directly at the camera. Both Rocky and RZA are adorned in black undershirts and matching underwear, exuding a cool, coordinated vibe. The images not only highlight the stylish designs of Savage x Fenty but also underscore the bond between father and son.
In another striking photo, A$AP Rocky flexes his muscles, standing solo in just a pair of white briefs from the collection. The 36-year-old musician’s confident pose and minimal attire emphasize the brand’s focus on comfort and style.
A Continued Tradition of Family-Centric Campaigns
This latest campaign is not the first time A$AP Rocky has featured his children in a fashion advertisement. Just last month, the rapper appeared in a black-and-white Father’s Day series for Bottega Veneta. In that campaign, Rocky was joined by both of his sons, RZA and Riot, wearing matching onesies emblazoned with the slogan ‘Best Dad.’ The campaign was well-received, showcasing the rapper’s dedication to his family and his flair for fashion.
Rocky shared his thoughts about the Bottega Veneta campaign on Instagram, quoting artist Carrie Mae Weems: “TO ALL THE FATHERS WHO DARE TO DREAM AND ALL THE FATHERS WHO DARE TO LOVE.”
The Power Couple’s Influence
Rihanna and A$AP Rocky, a power couple in the entertainment and fashion industries, continue to push the boundaries of how celebrity families are represented. Their willingness to include their children in their professional endeavors sets them apart and adds a personal touch to their brand image. By integrating their family life with their business ventures, they offer fans a glimpse into their world, blending personal and professional identities seamlessly.
Conclusion
A$AP Rocky’s latest campaign with Savage x Fenty not only highlights the rapper’s fashion-forward sensibilities but also celebrates the joy of fatherhood. Featuring his son RZA adds a layer of authenticity and warmth to the campaign, making it more relatable and endearing. As the face of Rihanna’s latest collection, Rocky continues to redefine modern masculinity and fatherhood in the public eye, proving that style and family can go hand in hand.
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