Plant-breeding startup Ohalo is collaborating with Florida strawberry growers to combat neopestalotiopsis, a devastating fungal disease that has become a significant challenge for the state’s strawberry industry. First detected in Florida in 2017, neopestalotiopsis can destroy entire strawberry fields, leading to severe crop losses during outbreaks.
To address this issue, Ohalo has developed a strawberry variety resistant to the disease using genetic resources from the University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS). These disease-resistant plants are set to undergo non-commercial, experimental trials this year, marking a critical step in providing long-term solutions for growers. The collaboration involves UF/IFAS, Florida Foundation Seed Producers, Inc., and the Florida Strawberry Growers Association. By leveraging public-private partnerships, the initiative aims to ensure the availability of resilient strawberry varieties, safeguarding the future of Florida’s strawberry industry.
Meanwhile, Deere & Co. has been emphasizing its investments in U.S. manufacturing amid increasing scrutiny of large manufacturers’ international operations. The company has allocated substantial funds to upgrade and expand facilities across the United States. One notable investment is $149 million for equipment and manufacturing space to produce the X9, Deere’s largest combine. Additionally, Deere has invested over $40 million to expand its sprayer facility in Des Moines, Iowa, by 138,000 square feet, incorporating advanced assembly and testing capabilities to streamline operations.
These initiatives are part of Deere’s broader efforts to maintain high standards of quality control and meet customer expectations. The investments also come as the company faces criticism for its plans to expand operations in Mexico. Political and public pressure has intensified, with calls for companies like Deere to prioritize domestic production.
In another development, CNH Industrial has announced leadership changes aimed at preparing for a predicted upswing in the agricultural market. Effective January 1, Scott Harris assumed the role of North American president, succeeding Vilmar Fistarol, who will remain in an advisory capacity through mid-year. Harris previously served as global brand president of Case IH and Steyr Tractor, bringing a wealth of experience to his new role.
Additionally, Markus Muller will take over as president of Europe, the Middle East, and Africa (EMEA) starting March 1. Müller, who previously held senior roles at engine manufacturer Deutz AG, will work alongside interim EMEA president Stefano Pampalone to ensure a smooth leadership transition.
These appointments are part of a broader strategic transformation led by CNH’s CEO, who has identified agriculture as a core business focus. By bolstering its leadership team with experienced professionals, the company aims to strengthen its regional operations and drive success in key markets. These changes align with CNH’s efforts to improve performance and capitalize on opportunities within the agricultural sector.
The developments across these major players in agriculture technology and manufacturing highlight the industry’s ongoing efforts to innovate, adapt, and address challenges while preparing for future growth. From disease-resistant crops to advanced manufacturing capabilities and strategic leadership shifts, the sector continues to evolve to meet the demands of modern agriculture.
