Kenya is taking decisive steps to ensure its rose exports comply with the European Union’s (EU) strict phytosanitary regulations, particularly in response to the increasing threat posed by the False Codling Moth (FCM). This pest, native to Sub-Saharan Africa, is a significant concern due to its destructive larvae, which can damage a wide range of crops, including flowers. The presence of FCM in rose shipments has led to heightened scrutiny from EU regulators, resulting in stricter inspections and tighter controls.
The floriculture industry is a major contributor to Kenya’s economy, playing a key role in foreign exchange earnings, job creation, and agricultural growth. Roses, which make up 34% of Kenya’s flower exports to the EU, are particularly crucial. However, due to recurring detections of FCM in shipments, the EU has progressively increased inspection rates, rising from 5% in 2020 to 25% as of May 2024. In response to these concerns, the EU introduced Regulation (EU) 2024/2004, set to take effect on April 26, 2025, mandating enhanced pest management measures for roses exported to its member states.
To address this challenge and safeguard access to the EU market, Kenyan authorities have developed a comprehensive pest management protocol known as the Rose False Codling Moth Systems Approach (Rose FCMSA). Led by the Kenya Plant Health Inspectorate Service (KEPHIS), this initiative ensures that measures to prevent, detect, and control FCM are implemented at every stage of rose production, from pre-harvest to export. The protocol aligns with the EU’s systems approach, which requires exporters to demonstrate rigorous pest control measures that meet the EU’s zero-tolerance threshold for FCM.
A key step in finalizing the protocol was a consultative meeting held on January 15, 2025, in Nairobi. The gathering brought together flower farmers, exporters, industry associations, and government representatives to review the draft protocol and reach a consensus on its implementation. Among the key stakeholders involved were the Fresh Produce Exporters Association of Kenya (FPEAK), the Fresh Produce Consortium Kenya, the Ministry of Agriculture and Livestock Development, the Kenya Export Promotion and Branding Agency (KEPROBA), and the Horticultural Crop Directorate (AFA-HCD).
Failure to comply with EU phytosanitary standards could have severe consequences, including a potential ban on Kenyan rose exports. This would threaten thousands of jobs and put the industry’s revenue at risk. Given that roses are a flagship export for Kenya, adherence to EU regulations is imperative to maintain access to this vital market.
The urgency of the situation has been acknowledged by authorities and industry leaders, who are committed to taking the necessary steps to secure the future of Kenya’s floriculture sector. The protocol developed by KEPHIS represents a coordinated effort to ensure compliance while protecting the industry’s sustainability. Once validated, it will be submitted to the EU for review and approval. Upon acceptance, immediate implementation will follow to meet the April 26, 2025, deadline.
This initiative highlights Kenya’s determination to uphold its reputation as a reliable supplier of high-quality roses. By proactively addressing EU concerns and implementing robust pest management strategies, the country aims to strengthen its position in the global flower market. Ensuring compliance with international phytosanitary standards not only secures continued access to key export destinations but also enhances the long-term competitiveness of Kenya’s floriculture industry.
