A growing trend in the travel industry is the rise of alternative accommodation platforms that focus on local communities, sustainability, and unique experiences. While giants like Airbnb and Booking.com dominate the market, smaller, independent platforms are carving out their niche, offering travelers more ethical and community-driven options. These alternatives often focus on owner-run B&Bs, home swaps, and properties that are primary residences, ensuring that tourism benefits the locals rather than inflating real estate prices.
One notable platform is Fairbnb, which was founded with the goal of redefining tourism. Initially launched in Venice, the cooperative platform only lists properties that are owned and lived in by local residents. Additionally, Fairbnb donates 50% of the commission earned from each booking to local community projects. This allows travelers to stay in places that support the area’s well-being. For instance, booking a flat in Lisbon through Fairbnb means that part of the commission goes to a local homeless charity, helping to address pressing social issues.
Socialbnb, another alternative, connects travelers with social and ecological projects around the world. This platform, which began as a student project in Cologne, lists over 400 experiences and accommodations that are tied to grassroots initiatives. Staying at one of these locations provides guests with the opportunity to contribute to causes such as environmental sustainability or social justice. Whether staying on an organic farm in Spain or in a restored water mill in Germany, travelers can enjoy immersive experiences while supporting important local work.
Ecobnb is a platform that focuses on sustainability, listing over 3,000 eco-friendly accommodations in more than 55 countries. Each property listed on Ecobnb must meet ten sustainability criteria, including the use of organic produce, renewable energy, and wastewater recycling. This platform is an excellent choice for travelers who want to minimize their environmental impact while also supporting small, locally-run businesses. For example, a stay at Valtidone Verde, a bio-agriturismo in Italy, offers a serene environment while promoting sustainable tourism practices.
Kindred is an innovative platform that facilitates house swapping, which has seen a rise in popularity due to its affordability and environmental benefits. With 80,000 homes listed, Kindred allows travelers to stay in primary residences rather than second homes, ensuring that local communities are not displaced. The platform offers a credit system, meaning that guests can stay in a home without having to do a direct swap. This system, along with the assurance of consistent cleaning and a 24/7 contact point, makes Kindred a convenient and sustainable option for those looking to immerse themselves in local culture.
Landfolk, a Danish start-up, is another platform focused on providing access to nature and local experiences. With a strong emphasis on “friluftsliv” or “living in the free air,” Landfolk offers a range of accommodations in Scandinavian countries. The platform encourages hosts to create personal guides for their guests, ensuring that visitors experience the area like a local. Whether staying in a fisherman’s house in Norway or a traditional holiday cottage in Denmark, Landfolk allows travelers to enjoy the beauty of nature while supporting small communities.
Sawday’s, known for its glamping site Canopy & Stars, is committed to reducing the negative impacts of tourism. The company actively limits listings in areas suffering from overtourism and offers discounts on accommodations that contribute to social causes. Properties like the cabins at Wilderness Wood in East Sussex help fund community access to woodland activities, providing a sustainable and socially responsible travel experience.
For those seeking unique and sustainable stays, Coolstays is an excellent option. The platform specializes in distinctive properties, from converted grain stores to off-grid cabins. With a focus on eco-friendly accommodations, Coolstays allows travelers to find places that are less likely to strain local housing markets. Whether staying in a handcrafted hideaway in Wales or an ecocabin in the Peak District, Coolstays offers a variety of green options that support local communities.
These platforms represent a shift in the travel industry towards more responsible and community-focused tourism. By choosing these alternatives, travelers can ensure that their vacations benefit local people, preserve the environment, and provide more authentic experiences.
