As the world marks the end of the 16 Days of Activism, a renewed focus is being placed on boda boda operators across Kenya, urging them to prioritize the safety of their clients predominantly women. The campaign, titled “ABIRIA NI MAYAI” (Passenger is Precious), is spearheaded by the Office of the President’s Advisor on Women’s Rights, in collaboration with key stakeholders from the transport, banking, and safety sectors, including the National Transport and Safety Authority (NTSA). This initiative aims to educate boda boda riders on the critical role they play in ensuring the safety and dignity of their passengers.
The Urgency Behind the Campaign
Statistics from the National Transport and Safety Authority reveal that 60% of boda boda users are women. This high percentage underscores the urgent need to address the safety concerns of this demographic. Nick Mararo, a safety ambassador, emphasized the significance of the campaign: “Statistics show that 60% of boda boda users are women, highlighting the urgent need to focus on client safety.” The campaign seeks to educate riders on the importance of wearing protective gear, such as helmets and reflector jackets, and responding effectively to emergencies, especially in rural areas where medical assistance may be slower to arrive.
The “ABIRIA NI MAYAI” campaign began in Kakamega, where over 1,000 boda boda operators participated. The initiative included a comprehensive training program led by Harriet Chiggai’s office, providing locally manufactured helmets and reflector jackets to enhance the riders’ safety. These items not only help protect the riders from road accidents but also make them more visible at night, reducing the risk of collisions. In addition, participants were trained on how to handle emergencies, particularly in rural settings where immediate assistance may not be readily available.
Raising Awareness and Community Support
The campaign goes beyond just providing safety equipment; it emphasizes the importance of community support and advocacy against gender-based violence. Boda boda operators are encouraged to speak out against domestic violence and to create safe spaces for women. This involves not only providing safe rides but also taking proactive steps to support passengers affected by gender-based violence at home. Mararo noted, “The initiative is also about empowering operators to be advocates for safe homes and spaces. We want them to understand that they can play a crucial role in preventing violence by offering support and promoting awareness.”
Challenges and Solutions
Despite the positive strides made by the campaign, there remain significant challenges. Boda boda operators, many of whom work in informal sectors and lack formal employment contracts, often face difficulties in accessing protective gear and financial support. To address these issues, the Kakamega County government has called for the establishment of self-help groups among operators to enable them to access credit facilities. These groups would provide a platform for boda boda riders to save together and access loans at favorable terms. This would not only improve their livelihoods but also empower them to invest in safer, locally manufactured safety gear.
The Kakamega County government is also taking steps to formalize the boda boda industry, recognizing its role as a critical component of the transport sector. By supporting riders through policies that encourage safer practices and provide access to affordable credit, the government aims to create a safer environment for passengers. “We are working towards making the boda boda sector safer and more organized,” said a county official. “Self-help groups will be instrumental in providing the necessary support to operators, enabling them to afford safety gear and maintain their vehicles in good condition.”
Conclusion
The “ABIRIA NI MAYAI” campaign is a crucial step in ensuring the safety of boda boda passengers, particularly women. By providing protective gear, raising awareness on gender-based violence, and supporting community initiatives, the campaign seeks to foster a culture of safety among boda boda operators. As the program expands across the country, it is hoped that more operators will join in the effort to make the roads safer for everyone, particularly the most vulnerable in society. With ongoing support from the government and private sector partners, the future looks promising for achieving lasting change in the boda boda industry.
Call to Action
As the campaign moves forward, it is essential for more stakeholders to get involved riders, community leaders, and government officials working together to create safer, more supportive environments for women and all passengers on the road. Through continuous education, community engagement, and policy support, Kenya can build a safer transport sector for everyone.
The “ABIRIA NI MAYAI” campaign serves as a powerful reminder of the role we all play in protecting each other on the roads. It’s time for boda boda riders to lead the way in making Kenya’s roads safer, one ride at a time.
