Brussels Airlines, a prominent member of the Lufthansa Group and Star Alliance, made a significant comeback to Kenya in June, marking its first landing at Jomo Kenyatta International Airport (JKIA) in nine years. This milestone, celebrated by 288 passengers onboard, underscores a renewed commitment to strengthening ties between Kenya and Belgium.
A Return After Nine Years
Brussels Airlines suspended its Nairobi route in 2015, and its return is a testament to the renewed interest in Kenya as a key destination within the Lufthansa Group. This significant flight was met with great enthusiasm, both in Brussels and Nairobi, highlighting the strong bond between the two regions. The airline’s reentry was seen as a homecoming, welcomed with the signature warm African hospitality.
Enhancing Connectivity and Flexibility
The return of Brussels Airlines enhances connectivity between Kenya and Belgium, offering passengers more options and flexibility. The Lufthansa Group, which includes Lufthansa, Swiss, Euro Wings, and Discover Airlines, now provides multiple entry and exit points for travelers. With five weekly flights by Lufthansa, six by Euro Wings to Kenya’s coast, and now six weekly flights to Nairobi by Brussels Airlines, the options for travel have significantly expanded.
This move not only boosts passenger transfers but also caters to diverse travel needs, including charter services, business travel, MICE (meetings, incentives, conferences, and exhibitions), online travel agencies, and retail travel agents. It opens new opportunities in Nairobi, catering to corporate segments, the robust tourism market, and the Kenyan diaspora visiting relatives.
Commitment to Africa
Brussels Airlines’ return is part of a broader strategy to invest in Africa, where the Lufthansa Group has been active for over 100 years. With 18 destinations in Sub-Saharan Africa and two trans-Atlantic flights, the group’s commitment to the continent is evident. The CEO of Brussels Airlines emphasized their long-term presence in Africa, highlighting discussions at the Africa CEO Forum in Rwanda. Africa’s air traffic is projected to double by 2035, growing by 5% annually, presenting vast opportunities for growth.
Positive Business Outlook
The new Nairobi route has garnered high interest from Belgian travelers eager to explore Kenya. Initial flights have been fully booked, reflecting Nairobi’s status as a vibrant city and a perfect gateway to the country’s diverse attractions. The connection via Brussels offers Kenyans opportunities to explore Europe and beyond for education and business.
Challenges in the Aviation Sector
The aviation sector faces significant challenges, particularly due to its cost-intensive nature. Running an airline is likened to operating a hotel room; unoccupied seats represent lost opportunities. Hence, robust marketing and strategic planning are crucial to maximizing occupancy and revenue.
Future Alliances and Regional Connections
While Brussels Airlines currently has limited code-sharing agreements with local airlines, there is potential for future collaborations to enhance regional connectivity. This could further streamline travel for passengers within Africa and beyond, providing more seamless travel experiences.
Leadership and Vision
The CEO of Brussels Airlines, who has a rich background in the aviation industry, brings valuable insights and experience to the airline. Having served in various capacities within Star Alliance, Lufthansa, and Lufthansa Cargo, he has been leading Brussels Airlines for a year. His vision and leadership are expected to drive the airline’s growth and strengthen its market position.
The return of Brussels Airlines to Kenya marks a significant milestone in enhancing connectivity between Kenya and Belgium. It reflects a strategic commitment to expanding market presence, improving fleet utilization, and catering to diverse travel needs. As Brussels Airlines resumes its operations in Nairobi, it opens new avenues for economic and cultural exchanges, reinforcing the strong ties between the two nations. With a positive outlook and strategic planning, the airline is poised to contribute significantly to the growth of the aviation sector in Africa.
