The International Tourism Trade Fair (FITUR), organized by IFEMA MADRID, is set to take place from January 22 to 26, 2025, marking its 45th edition. This globally renowned event serves as a pivotal gathering for the tourism industry, bringing together key stakeholders from across the world. FITUR 2025 will showcase the robust recovery of the tourism sector in 2024, setting the stage for a promising year ahead. With its focus on sustainability, innovation, and the transformative role of tourism, the event promises to highlight the industry’s significant achievements and its future direction.
As one of the largest tourism fairs globally, FITUR consistently leads the way in terms of both the number of participants and the scope of its international representation. This year, the event will feature 9,500 companies, spanning 156 countries. There will be 884 main exhibitors presenting their offerings across nine expansive halls. Notably, FITUR has seen an increase in international representation, with 101 countries officially participating, an increase from the previous year.
The event’s importance goes beyond just the sheer number of exhibitors. It is also a significant economic driver for Madrid, with projections indicating an economic impact of €445 million. This influx of tourism professionals and general visitors will benefit multiple sectors, including transportation, hospitality, gastronomy, culture, and entertainment.
FITUR 2025 comes on the heels of a post-pandemic recovery in 2024, with a 10% increase in direct participation from major exhibitors. The international representation has grown even more, rising by 19%, showcasing a renewed focus on global tourism. This growth in international engagement underscores the importance of FITUR as a platform for connecting diverse markets and highlighting opportunities for collaboration.
One of the standout features of FITUR 2025 will be the participation of Brazil as the Partner Country. With a significant presence at the event, Brazil aims to spotlight its diverse tourism offerings. The country’s Ministry of Tourism and Embratur reported that 2024 was a record year for international tourism, with a 12.6% increase in foreign visitors compared to the previous year. Brazil’s presence at FITUR will undoubtedly strengthen its global tourism positioning and foster greater international tourism exchanges.
FITUR has always been a platform for innovation, and the 2025 edition will be no different. The event will feature a dedicated Travel Technology area, which has grown by 6% and will showcase the latest trends in tourism booking technologies. Over 100 companies will participate, providing a global perspective on the future of travel management and digital tools that are revolutionizing the industry.
Sustainability remains a key focus of FITUR, with several thematic sections designed to address crucial issues. FITUR Cruises, in partnership with CRUCEROADICTO, will highlight the cruise industry’s efforts toward sustainability. FITUR LGTB+ will promote diversity and inclusion, while FITUR Sports will emphasize how sports tourism can be a driver for responsible tourism. Additionally, FITUR Woman, in collaboration with WOMEN LEADING TOURISM, will focus on promoting female leadership within the sector.
Other sections, such as FITUR Techy, will delve into how artificial intelligence is transforming travel management, while FITUR Know How & Export will showcase the capabilities of Spanish tourism companies in global markets. FITUR 4all will address accessibility in tourism, ensuring that the sector is inclusive and offers opportunities for all travelers.
As FITUR 2025 approaches, the event is poised to be a turning point for the tourism industry. It not only serves as a platform for business and networking but also as a space for addressing some of the most pressing issues facing the sector, including sustainability, digital transformation, and inclusivity. With its focus on innovation, sustainable practices, and the promotion of diverse tourism offerings, FITUR 2025 promises to be a landmark event that will shape the future of global tourism for years to come.
Whether you’re a business professional, a tourism enthusiast, or someone interested in the broader economic impacts of the industry, FITUR offers a unique opportunity to explore the latest trends, make valuable connections, and gain insights into the future of tourism.
