Dancehall Queen Spice’s ‘Mirror 25’ Breaks Records Across North America and Europe

Dancehall icon Spice has taken the music world by storm with the release of her highly anticipated third studio album, Mirror 25. Launched on August 9, 2024, through Spice Official Entertainment and distributed by Empire, the album has set new benchmarks in the industry, securing historic chart positions in North America and Europe.

In a remarkable achievement, Mirror 25 debuted at #1 on Canada’s All Genres Top Albums iTunes chart, #2 in the United States and the United Kingdom, and topped the Reggae Top Albums iTunes chart in all three countries. This meteoric rise makes Spice the first Jamaican female artist to achieve the highest chart entry on the all-genres chart, a testament to her groundbreaking success.

The album’s impact was immediate and profound. Mirror 25, a 25-track project, quickly climbed to the #2 spot on the US iTunes All Genres chart, just behind Kanye West’s Vultures 2. It also dominated globally, reaching #1 on Apple Music’s Top Albums in several countries, including Canada, Israel, Jamaica, Italy, the UK, the Cayman Islands, Antigua, Bermuda, Trinidad, and Saudi Arabia. Notably, both explicit and clean versions of the album secured the #1 and #3 positions on the US iTunes Reggae Chart.

One standout feature of the album is the Gospel track ‘You Are Worthy,’ which has resonated deeply with fans. Debuting at #1 for Gospel on the Apple Music Top Songs chart in Jamaica, the track has also charted in 11 countries worldwide. The song’s success highlights Spice’s versatility and her ability to cross musical boundaries, further cementing her place as a pioneering force in the industry.

Mirror 25 is not just an album but a personal narrative for Spice. The project serves as a raw and open diary, reflecting her past struggles and triumphs. Each track on the album offers an intimate glimpse into her life, symbolizing reflection and self-discovery. The title Mirror 25 represents a new era for Spice, allowing her to explore her growth and evolution both as an artist and as a woman.

The album’s success has not gone unnoticed by her peers. Nicki Minaj, the Queen of Rap, has publicly praised Spice’s independent project, acknowledging her musical evolution and the significance of Mirror 25. This endorsement from a fellow music powerhouse further underscores the album’s impact and Spice’s influential role in shaping the future of Dancehall and beyond.

In a statement reflecting on the album’s success, Spice expressed her gratitude: “I’m so grateful for the unwavering support. I knew that the album was a masterpiece, but I’m excited to see the positive responses because I was very meticulous in creating Mirror 25. I knew my fan base is very diverse, so I wanted to make sure that there was something on it for everyone. Learning that this is the first time a female Jamaican artist has entered the USA All Genres Chart at #2, I’m grateful to open up another international door for women in Dancehall. I’m humbled and grateful for this milestone.”

Spice’s Mirror 25 is more than just a musical project; it is a powerful statement of her artistry and resilience. The album’s success highlights her ability to push boundaries and connect with a global audience, solidifying her status as one of Jamaica’s most versatile and creative artists. As she continues to break records and set new standards, Spice’s influence in the world of music remains undeniable, paving the way for future generations of female artists in Dancehall and beyond.