The Dubai Department of Economy and Tourism (DET) has launched an exciting new campaign titled ‘Dubai, A Whole New You,’ featuring Bollywood stars Saif Ali Khan and Sara Ali Khan. The campaign aims to showcase the dynamic and multifaceted experiences Dubai has to offer, highlighting how the city can transform and rejuvenate its visitors.
A Visual Spectacle
The campaign video presents a captivating narrative of Saif and Sara Ali Khan as they explore Dubai’s vibrant landscape. The father-daughter duo’s dynamic relationship unfolds against the backdrop of Dubai’s iconic attractions, offering viewers a glimpse into the city’s diverse offerings. From the exhilarating Real Madrid World theme park to the serene waters navigated by a jet car, the campaign highlights a wide array of activities that promise new adventures and unforgettable memories.
One of the highlights of the video is the duo’s competitive spirit at the Real Madrid World theme park, setting the stage for a series of thrilling experiences. They also enjoy a luxurious dining experience at Krasota, showcasing Dubai’s rich culinary scene. As they navigate through these adventures, Dubai slowly wins them over, revealing ‘A Whole New You’ in each other, and symbolizing the transformative power of travel.
Reconnecting Families
The campaign is designed to bring families together, encouraging them to unwind and reconnect in Dubai. It underscores the importance of taking a break from the daily grind to bond with loved ones. Through a series of unique adventures and exciting experiences, the campaign demonstrates how families can strengthen their connections and create lasting memories while exploring the city.
Bader Ali Habib, Regional Head of Proximity Markets at the Dubai Department of Economy and Tourism, expressed the campaign’s objective: “As we launch our new campaign, our steadfast focus remains on enriching Dubai’s tourism offerings for Indian families. Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none. Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination.”
Star-Studded Endorsement
Saif Ali Khan shared his enthusiasm for the campaign, stating, “It has been an absolute honor to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, ‘Dubai, A Whole New You.’ Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together.”
Sara Ali Khan echoed her father’s sentiments, adding, “It was amazing to discover Dubai through my abba’s eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime.”
A Gateway to Unique Experiences
The campaign also aims to attract Indian families to Dubai by showcasing a variety of experiences that cater to all interests. Whether it’s art, culture, adventure, gastronomy, or retail, Dubai offers something for everyone. The campaign’s emphasis on family and bonding resonates with the Indian market, encouraging them to explore the city’s diverse attractions and create their own cherished moments.
The collaboration with Saif and Sara Ali Khan, two beloved figures in Indian cinema, adds a personal and relatable touch to the campaign. Their genuine interactions and shared experiences in the campaign video highlight the authenticity of Dubai as a destination that can bring families closer together.
Invitation to Explore
Through ‘Dubai, A Whole New You,’ the DET invites families from across the globe to discover the myriad experiences that Dubai has to offer. The campaign not only aims to boost tourism but also to create an emotional connection with potential visitors, showcasing Dubai as a place where they can relax, rejuvenate, and reconnect with loved ones.
In conclusion, the ‘Dubai, A Whole New You’ campaign by the Dubai Department of Economy and Tourism is a testament to the city’s commitment to offering enriching and transformative experiences for families. By featuring Saif Ali Khan and Sara Ali Khan, the campaign effectively captures the essence of Dubai’s diverse attractions and the potential for creating unforgettable memories. The campaign encourages families to explore Dubai and experience the city’s unique blend of adventure, culture, and luxury, promising a truly transformative journey.
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