Diamond Platnumz, the Tanzanian Bongo Flava superstar, has once again demonstrated his unyielding determination to scale new heights in the music industry. The recent release of the ‘Komasava’ remix, featuring American pop and R&B sensation Jason Derulo, has captivated audiences and quickly ascended to the top of the charts in Kenya. The production of this music video, which reportedly cost at least Sh24 million (Tsh500 million), underscores Diamond’s commitment to excellence and his willingness to invest heavily in his craft.
The lavish budget for ‘Komasava’ was confirmed by Diamond’s longtime manager, SK Sallam, who detailed the extensive logistics and expenditures involved in bringing the project to fruition. The video was filmed in multiple locations, including the United Arab Emirates’ Dubai and Paris, each adding a unique flair to the final product. “The video was shot in different locations by three different video directors. There is a desert scene shot in Dubai, a scene shot in Paris, and another scene featuring both Diamond and Jason, also shot in Dubai,” Sallam explained.
The high production costs were not limited to the filming locations alone. South African Amapiano artists Chley and Khalil also made appearances in the remix, necessitating their travel to Dubai along with their team. This added another layer of complexity and expense, covering their accommodation and other logistical needs. “It wasn’t easy putting everything together because there wasn’t enough time to prepare well. We were given an ultimatum of two days to complete payments for the collaboration fees (by Derulo’s team), locations used, and permits to shoot at the locations. There were also the costs of setting up the various locations. Honestly, if we factor in every expense, the budget is way higher,” Sallam added.
Despite the challenges and the monumental financial outlay, the ‘Komasava’ remix has already begun to reap rewards. The music video amassed an impressive 1 million views within just 14 hours of its release, a testament to Diamond Platnumz’s widespread appeal and the high anticipation for his collaborations. The artist took to social media to express his gratitude, sharing the milestone with his fans and thanking them for their unwavering support. “Thank you for 1,000,000 video views on YouTube in 14 hours ❤️❤️❤️ Keep watching #brandnew music video #komasavaremix,” read Diamond’s celebratory post.
Adding a unique twist to the song, Diamond utilized the remix to greet people in seven different languages, emphasizing unity and cultural diversity. This innovative approach not only showcased his versatility but also highlighted his commitment to promoting inclusivity and celebrating different cultures through his music.
The production of the ‘Komasava’ remix serves as a vivid illustration of Diamond Platnumz’s relentless pursuit of success and his fearless approach to tackling ambitious projects. By collaborating with international stars like Jason Derulo and investing heavily in high-quality production, Diamond continues to elevate his brand and expand his influence on the global stage.
In an industry where financial constraints often limit artistic expression, Diamond Platnumz’s bold investment in the ‘Komasava’ remix stands out as a shining example of what can be achieved with determination, vision, and an unwavering commitment to excellence. As the music video continues to garner views and captivate audiences, it is clear that Diamond’s efforts have not only paid off but have also set a new benchmark for music production in Africa.
