Donald Trump, the former president and current Republican candidate for the White House, has never been one to shy away from diverse business ventures. Throughout his career, he has built a legacy not only in real estate but also in consumer goods, launching products that range from steaks to online university courses. Although not all of these ventures have been successful, Trump continues to embrace innovative ways to keep his name and image in the spotlight. His latest line of merchandise, however, takes an unusual turn, with products such as branded Bibles, sneakers, and silver coins.
Bibles to ‘Make America Pray Again’
Though seldom seen in a religious setting, Donald Trump has consistently declared the Bible as his favorite book. In line with this sentiment, and tapping into the strong evangelical base that supports him, Trump began selling the sacred text around Easter for $59.99. Promoted with the slogan “Make America Pray Again,” the Bibles symbolize Trump’s appeal to religious conservatives, a key part of the Republican Party’s core constituency.
The Bibles are being sold in collaboration with Lee Greenwood, a famous conservative musician best known for his patriotic anthem “God Bless the USA,” which is a mainstay at Trump rallies. While Trump’s appeal to evangelicals has often raised eyebrows, his foray into selling the Bible adds a new dimension to his blend of faith and politics.
‘Fight’ Sneakers: A Rallying Cry for His Supporters
Among the more peculiar items on Trump’s new merchandise roster are sneakers commemorating an assassination attempt that allegedly occurred at a Pennsylvania rally in July. Priced at $299, these white high-top sneakers bear a striking American flag design and an image of Trump with blood dripping from his ear, fist raised defiantly in the air. The sneakers capture a moment that, for Trump supporters, symbolizes his resilience in the face of adversity.
Inscribed along the sole of the sneakers are the words “Fight! Fight! Fight!” – a phrase that Trump shouted as Secret Service agents whisked him away from danger. This slogan has since become a rallying cry for his followers, serving as a reminder of his determination to continue his political fight.
Suit Fragments: A Piece of History
In yet another inventive move, Trump has started offering small pieces of the suit he wore during his debate with President Joe Biden in June. The debate, widely considered a debacle for Biden, led to the incumbent president’s withdrawal from the race in favor of Kamala Harris. These “pieces of history” are being sold for $1,485 and come affixed to trading cards. Trump has promoted the product as a keepsake to be passed down through generations, emphasizing its significance as a tangible artifact from his presidential campaign.
Silver Coins Featuring Trump’s Likeness
For collectors or fans of Trump, the latest item up for sale is a silver coin priced at $100. Announced over the weekend, the coin features an image of the 45th president on one side and an image of the White House on the reverse, surrounded by the inscription “In God We Trust.” The coins are not legal tender, but Trump boasts they are a “true symbol of American greatness.” In a characteristic flourish, Trump notes that while many coins use his “beautiful face,” this is the official one, signaling yet another nod to his brand’s uniqueness.
Trump’s venture into coins is not entirely novel; he and his sons have recently launched World Liberty Financial, a cryptocurrency aimed at making the U.S. the “crypto capital of the world.” While the silver coins are a more traditional product, both ventures emphasize Trump’s continued interest in mixing finance with his personal brand.
A New Chapter in Trump’s Business Ventures
Despite setbacks in his past business dealings, such as the collapse of shares in Trump Media & Technology Group and lawsuits surrounding Trump University, Trump continues to leverage his personal brand in unconventional ways. From Bibles to sneakers, each item in his new lineup reinforces his image as a political and cultural figure while catering to his loyal base.
It’s worth noting that the merchandise is not designed to fund his presidential campaign. Instead, it is sold under licenses allowing the use of Trump’s name, likeness, and image. As Trump’s political ambitions remain as strong as ever, his ventures into consumer goods show that he continues to find innovative ways to stay relevant and profitable in a rapidly shifting political landscape.
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