Entrepreneur and fitness enthusiast Corazon Kwamboka has been making waves in the business world with her gym wear brand, Genio. Specializing in workout gear and casual wear for women, Kwamboka’s journey to entrepreneurship was fueled by a desire to create gym attire that fit her body type. In a candid interview with Kwambox and Kerry Martin, she shared the highs and lows of her business and revealed some personal insights into her life.
The idea for Genio came to Kwamboka in 2019 when she began her fitness journey. At the time, she struggled to find gym clothes that fit her properly, often feeling that the available designs were tailored more for white women. She explained, “The gym clothes I had were not fitting me properly, they would sag. I decided to make something that suits me and my gym needs.” This gap in the market led her to launch her own brand, which caters specifically to women of all body types.
Despite studying law, Kwamboka revealed that she had always known she didn’t want to be employed. “I have always been a lawyer before I became a socialite,” she shared. Her business venture came naturally as she identified a need and seized the opportunity. Thanks to her social media presence, marketing her brand was relatively easy, with her popularity helping to draw attention to Genio.
The fitness journey was also influenced by her relationship with her baby daddy, fitness expert Frankie, who taught her a lot about fitness and nutrition. While their romantic relationship ended, Kwamboka emphasized the importance of maintaining a strong co-parenting relationship, highlighting that they are now “very good friends.”
In the interview, Kwamboka shared some of the challenges she faces as an entrepreneur, including the risks of overestimating customer preferences. “Sometimes you bring stuff assuming people will like them and they do not. You sometimes get into debt,” she admitted. However, she stressed that persistence and resilience were key to pushing through tough times.
When asked whether she would feature on a reality show, Kwamboka was firm in her response. “No, I would never. I am very shy and emotional, and I would always be crying.” Her honesty reflects her preference for a quieter, more private life, away from the intense scrutiny that comes with reality television.
Lastly, she offered valuable advice to businesses working with influencers, urging them not to expect too much, especially when they cannot pay for promotions. “If you are not paying someone, just hope for the best,” she said.
Despite the ups and downs, Corazon Kwamboka’s journey as a businesswoman is an inspiring example of identifying gaps in the market and pursuing one’s passions with determination and resilience.
