South African pop sensation Demi Lee Moore has been announced as Spotify EQUAL Africa’s Artist for March 2025, solidifying her status as a leading figure in the Afrikaans music industry. This recognition highlights her powerful vocals and significant contributions to the genre, making her the first South African artist to join the prestigious programme this year.
Spotify EQUAL Africa is a global initiative aimed at supporting women in music by providing education, inspiration, and networking opportunities. The programme ensures that female artists receive the recognition they deserve throughout the year, and Moore’s inclusion is a testament to her influence and dedication to her craft.
Moore has enjoyed remarkable success in the South African music scene. Her album Mis Eet Slaap Herhaal achieved Gold status in record time, selling over 15,000 copies in just 14 days. This achievement is a clear indication of her growing popularity and the deep connection she has with her audience.
Expressing her excitement about the EQUAL Africa campaign, Moore shared, “Being a part of the EQUAL campaign means the world to me. To be in a position to inspire women in the industry and little girls growing up with big dreams is such a blessing!”
Her journey to stardom took a pivotal turn in 2018 when she participated in Die Kontrak, a competition that started with 2,000 participants. Moore emerged as the winner, setting the stage for her rapid rise in the Afrikaans music industry.
Speaking about her music and career, Moore emphasized her commitment to inspiring others. “I only put out music that portrays a message that I want to share and is true to who I am. I want to inspire the next generation of female artists to follow their dreams and believe that they, too, can dominate a male-dominated industry.”
Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, praised Moore’s artistry, stating, “Spotify’s EQUAL Africa programme is dedicated to empowering female voices in Africa, spotlighting artists who continue to push boundaries with their artistry. Demi Lee exemplifies the calibre of talent the programme aims to support.”
As Moore continues to make waves in the industry, her role as an EQUAL ambassador is set to further amplify her influence, showcasing her talent to a global audience.
