A video of popular Kenyan musician KRG The Don selling charcoal by the roadside has caused quite a stir on social media. The clip shows the flamboyant artist engaging in what appears to be a humble hustle, sparking a wave of mixed reactions online. While some viewers were momentarily convinced that KRG might be going through financial hardship, the majority of fans quickly pointed out a familiar pattern—they believe this is just another instance of clout chasing, likely a setup for a new music release or project.
In Kenya’s entertainment scene, such stunts aren’t new. Many artists have been known to pull surprising or dramatic moves to capture public attention ahead of major announcements, usually involving a new song or music video. Fans, having witnessed similar antics before, were quick to call out the apparent publicity stunt, making jokes and offering sarcastic commentary.
One fan joked that the scene looks like a music video in the making, suggesting that KRG might be collaborating with another artist like Arrow Bwoy. Another quipped that the singer simply wanted to play out a “rich man gone broke” storyline for dramatic effect, complete with props like sacks of charcoal. Many mocked the irony of someone supposedly struggling yet filming with a high-end iPhone, pointing out the inconsistencies in the narrative.
Others expressed their amusement more directly. Comments poured in about how the singer seemed to underestimate the public’s intelligence, with some saying he was testing fans as if they couldn’t see through the act. Still, a few gave him credit for the strategy, saying that confusing your enemies with such moves could be smart marketing.
There were also fans who acknowledged that despite the antics, this approach brought attention back to KRG. Some users even appreciated the entertainment value, saying that at least now people are talking about him again. Even if it’s not the kind of attention everyone agrees with, it clearly worked in reigniting conversations around his name.
Several people poked fun at how this “business move” could be more profitable than his recent music, while others said this was simply a reflection of how artists evolve their brand personas to stay relevant. A few noted that despite the stunt, it’s likely that KRG is still financially well-off and just playing a role for online engagement.
Overall, the reactions reflect a mix of humor, skepticism, and resignation to the now-common tactic of using shock value or unusual behavior to generate buzz. Whether or not a new song is on the way, the video has certainly served its purpose—getting people talking, sharing, and debating.
