Kenya Wine Agencies Limited (KWAL) is set to introduce Savanna 0.0, a premium non-alcoholic cider, to the Kenyan market in an exclusive media launch on Friday, March 7, 2024. The event will take place at Replay NBO, Broadwalk Mall, Nairobi, from 5:00 PM to 8:30 PM, coinciding with the beginning of the holy month of Ramadhan.
According to KWAL, Savanna 0.0 is designed to cater to consumers who wish to socialize without consuming alcohol. The product aims to offer an inclusive alternative that maintains the taste and style of traditional ciders while promoting responsible drinking habits.
“Savanna 0.0 is designed for modern consumers who want to enjoy social moments without alcohol, offering an inclusive alternative that maintains the taste and style of traditional ciders. The launch will highlight the brand’s unique attributes and provide attendees with an immersive experience, including insights from KWAL’s leadership and brand representatives,” the company stated.
This launch marks a significant step in Kenya’s evolving beverage landscape, catering to the growing demand for premium non-alcoholic options. The shift in consumer preferences towards healthier lifestyle choices, coupled with the influence of global beverage trends, has fueled the expansion of the non-alcoholic drink market in the country.
According to a report published in 2023, the Kenya non-alcoholic drink market is anticipated to grow steadily, reaching a compound annual growth rate (CAGR) of 9.3% during the forecast period of 2025 to 2031. Factors driving this growth include increased health awareness, the rise of mindful drinking, and a growing population of young consumers seeking alternative beverages.
The introduction of Savanna 0.0 aligns with a broader industry movement towards offering more diverse beverage choices that cater to different consumer needs. With an increasing number of people opting for non-alcoholic drinks at social events, KWAL’s latest offering is poised to become a popular choice among Kenyan consumers.
As the beverage industry continues to evolve, brands like KWAL are playing a crucial role in meeting consumer demands by innovating and expanding their product portfolios. The launch event on March 7 will not only introduce Savanna 0.0 to the market but also reinforce KWAL’s commitment to providing high-quality, premium beverages for all consumers.
