Kenyan artist Njerae recently released the official music video for her lead single, “Beg For It,” off her highly anticipated 2025 EP, Four Letter Word. The song, which was launched on Valentine’s Day, celebrates love in all its forms, with the video offering a compelling narrative that perfectly complements the track’s message.
Directed by the talented Jesse Cassidy, known professionally as King Khassidy, the visuals tell the story of a toxic love, where sacrifice and devotion blend with the imperfections of human relationships. King Khassidy, who has previously collaborated with renowned artists like Buruklyn Boyz and Octopizzo, brings his expertise to the project, creating a video that matches the emotional depth of the song. His direction is integral to conveying the raw emotions and complex dynamics of the couple’s relationship, as seen through the acts of love and affection shared between the two main characters.
The video features Mordecai Dex, a member of the Kenyan pop group H_Art the Band, who plays the role of the distant and somewhat toxic lover. In a series of intimate and relatable scenes, Mordecai’s character takes Njerae on a picnic date, prepares breakfast for her, and engages in a tender exchange of affection despite his flaws. The relationship portrayed is not without its struggles, but it highlights the powerful theme of love being worth the effort and sacrifice.
Njerae shares that the video was a true representation of her heart, emphasizing the importance of showing the more subtle, yet powerful, acts of love that often go unnoticed. “Acts of service, spending time, and a lot more in between” are central to the video’s portrayal of love. For Njerae, collaborating with King Khassidy was essential to ensuring that the visual interpretation aligned with her vision for the song, allowing the emotions to be expressed authentically.
The track “Beg For It” has already made waves, debuting at No. 2 on Apple Music’s Top 200 Kenya and accumulating over 200,000 streams since its release. This marks a significant milestone for Njerae, as her EP Four Letter Word garners attention both locally and internationally. The song’s narrative of love, sacrifice, and devotion resonates deeply with listeners, making it a perfect fit for the season of romance.
Njerae’s Four Letter Word EP promises to be a defining moment in her career, as she continues to connect with her audience through heartfelt music and powerful storytelling
