Shakira’s concerts in Mexico are proving to be a major economic boost, bringing in tens of millions of dollars as fans flock to see the Colombian superstar perform. Large-scale musical events like these highlight the significant financial impact of international artists performing in major cities.
With a population of around nine million, Mexico City has long been a prime destination for global musicians. The city draws fans from across the country and beyond, eager to experience world-class performances. One devoted fan, Maria, a 32-year-old online marketing expert from Honduras, traveled to see Shakira as part of the “Women Don’t Cry Anymore” world tour. She spent nearly $1,000 on flights, accommodations, and a ticket to the concert. Due to high demand, direct flights to Mexico City were fully booked, forcing her to take multiple layovers.
Devanhi, a music enthusiast from Chihuahua in northern Mexico, was another dedicated fan who made the journey. She spent over $1,000 during her five-day stay in the capital, including $400 for the concert and $200 for airfare. She explained that international stars often bypass smaller cities like Chihuahua, making trips to Mexico City necessary for fans who want to experience major performances firsthand.
Shakira’s seven concerts in Mexico City this month are expected to generate over 3.2 billion pesos ($160 million) in economic benefits. Ticket sales alone are projected to account for nearly half of this figure, with approximately 455,000 tickets sold. Beyond ticket revenue, hotels and accommodations anticipate earnings of around $43.9 million, while restaurants and drink vendors are expected to see a boost of approximately $27 million.
The economic impact of Shakira’s tour in Mexico City is set to surpass that of other major concerts. For comparison, four concerts held by a US pop star in 2023 generated an estimated $50 million for the city. The significant financial gains from Shakira’s performances further cement Mexico City’s reputation as a leading concert destination in Latin America.
The influx of fans from both domestic and international locations has also provided a surge in business for local enterprises. Hotels reported higher occupancy rates, restaurants experienced increased foot traffic, and transportation services benefited from the large number of travelers. The concert series has demonstrated how major entertainment events not only provide unforgettable experiences for fans but also serve as substantial economic drivers for host cities.
With the continued popularity of international artists choosing Mexico City as a tour stop, the economic advantages of hosting such large-scale events are becoming increasingly evident. As fans continue to invest in travel, accommodations, and entertainment, the city stands to gain from a thriving music tourism industry. Shakira’s concerts have set a new benchmark for economic contributions from live music events, solidifying the city’s status as a hub for major global performances.
