The Co-operative Bank of Kenya has partnered with the African Management Institute (AMI) in a strategic move to support the growth and sustainability of micro, small, and medium enterprises (MSMEs) across the country. This partnership offers Co-op Bank’s MSME clients access to the Aspire Business Growth Programme, a transformative initiative designed to accelerate business development through practical learning and mentorship.
The Aspire programme, developed by AMI in collaboration with Stanford Seed, equips entrepreneurs with essential tools, strategies, and systems required for sustainable business growth. By combining AMI’s practical, data-driven learning approach with Stanford Seed’s global expertise, Aspire provides a unique and impactful experience tailored for growth-stage businesses.
Through this initiative, MSME owners will participate in interactive virtual workshops, practical online courses, and peer-learning opportunities, creating a dynamic community of entrepreneurs from across Africa. One of the programme’s key highlights is a guest lecture by a faculty member from Stanford Graduate School of Business, offering exclusive insights from international business leaders.
James Nduati, Co-operative Bank’s Head of Micro Enterprises, emphasized the importance of the programme in building resilient businesses. “This initiative reflects our commitment to supporting the long-term success of Kenya’s entrepreneurs, ultimately driving economic growth and job creation,” he said.
Top-performing businesses, representing 15-20 per cent of each cohort, will also benefit from pro bono access to mentors from Stanford Seed, enhancing their prospects for scalable growth.
Participants will gain skills in areas such as building effective business systems, customer segmentation, marketing strategies, financial management, and employee retention. The programme also aims to strengthen MSME-bank relationships, fostering long-term financial stability and improved loan repayment rates.
Fatma Nasujo, AMI’s Chief Operations and People Officer, underscored the value of practical training over traditional classroom approaches. “MSMEs are the real heroes of Kenya’s economy, yet many lack the resources for sustainable growth. Through this partnership, we’re providing them with the support they need to thrive,” she said.
This collaboration marks a major step forward in equipping Kenya’s MSMEs with the knowledge, skills, and networks necessary to succeed in a competitive business environment.
