The International Olympic Committee (IOC) has entered into a landmark agreement with global technology giant TCL, naming the company a Worldwide Olympic and Paralympic Partner through to 2032. The deal, announced on July 17, 2024, positions TCL as the official partner in the Home Audiovisual Equipment and Home Appliances category.
This long-term partnership will see TCL’s cutting-edge technology enhance the Olympic and Paralympic experience for both fans and athletes. From high-tech digital displays at event venues to advanced household appliances in the Olympic Village, TCL’s products will play a crucial role in shaping the future of the Games.
Enhancing Fan and Athlete Experience
As the IOC continues to advance its Olympic AI Agenda, TCL’s innovations will support new digital experiences on-site and at home. The company’s role extends beyond equipment supply; it will also contribute to the “Athlete Moments” initiative. This program enables athletes to connect with their loved ones immediately after competing, creating unforgettable emotional moments.
Through innovative marketing campaigns, TCL will work alongside the IOC to bring the excitement of the Olympic and Paralympic Games to billions of fans worldwide. This strategic collaboration underscores TCL’s commitment to fostering inspiration and engagement through sports.
Commitment to Olympic Values and Sustainability
The financial impact of this partnership is significant. The revenue generated from the agreement will be redistributed by the IOC to support sports organizations globally. National Olympic Committees (NOCs), Olympic athletes, and Organizing Committees for the Olympic and Youth Olympic Games will benefit from these funds, ensuring the continued development of sports worldwide.
During the official announcement ceremony at the iconic Water Cube/Ice Cube venue in Beijing, IOC President Thomas Bach praised TCL’s commitment to sport and innovation.
“The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world and is now taking its ambition to inspire greatness to new heights,” said Bach.
TCL’s Founder and Chairman, Li Dongsheng, echoed this sentiment, highlighting the alignment between TCL’s mission and the Olympic spirit.
“We are honored to become a Worldwide Olympic and Paralympic Partner. The Olympic Games inspire billions of people, and through this partnership, TCL’s diverse innovations will empower the Games and deliver exceptional experiences globally,” he stated.
With operations in over 160 countries, TCL’s technological expertise spans smart displays, air conditioners, refrigerators, washing machines, and more. The company’s commitment to sustainability and connected living aligns with the IOC’s broader goals for a greener, tech-driven future.
As one of the fastest-growing global brands, TCL’s entry into the IOC’s prestigious TOP Program further cements its reputation as an industry leader, bringing advanced technology to the world’s most celebrated sporting stage.
