The Media Council of Kenya (MCK) has opened the floor to public participation in the review of its proposed Code of Conduct for Media Practice, 2025. This revised code is set to replace the existing one, which has been in place for over 15 years. The public has until April 28, 2025, to submit their feedback.
In a statement, MCK said the revision was prompted by the need to address regulatory gaps, technological advancements, and emerging issues in journalism. “The new code will replace the 15-year-old Code of Conduct for the Practice of Journalism in Kenya, following a court directive to develop a revised code incorporating child protection regulations,” the Council noted. This follows a recent ruling that declared the Communications Authority’s Broadcast and Media Standards unconstitutional.
The proposed Code is accessible on the Council’s official website, www.mediacouncil.or.ke, and the public can send feedback to regulatoryaffairs@mediacouncil.or.ke.
The revised code is expected to strengthen ethical standards and regulatory frameworks guiding the media industry. It is aligned with the dynamic media landscape shaped by digital transformation, social media, and new forms of content dissemination. MCK emphasized that the review is essential to enhancing compliance, professionalism, and respect for public interest across media platforms.
Among the key focus areas in the proposed code are accuracy and fairness, independence, accountability, use of anonymous sources, misrepresentation, privacy, protection of children and GBV victims, and intellectual property rights. The inclusion of child protection follows judicial instructions for regulatory updates that align with constitutional and human rights obligations.
Established under the Media Council Act of 2013, MCK is the statutory body mandated to regulate the media industry in line with Article 34(5) of the Kenyan Constitution. This article affirms the right to media freedom while setting the framework for media regulation to ensure responsibility and ethical practice.
Kenyans are encouraged to take part in shaping the future of journalism by contributing their views before the April deadline.
