Kenyan car manufacturer Mobius Motors has resumed operations after being acquired by Silver Box, a Middle East-based company specializing in corporate investment and advanced technology. The acquisition marks a fresh chapter for the struggling automaker, which had announced liquidation in August 2023 due to mounting debts.
Founded in 2010 by British entrepreneur Joel Jackson, Mobius Motors had aimed to revolutionize the African automotive industry by producing affordable, durable SUVs tailored for the region’s rugged terrain. Before its financial challenges, the company had launched three models: Mobius I, II, and III.
With Silver Box stepping in as the new owner, Mobius Motors has reopened its Nairobi service center and is set to fully resume production of the Mobius III by July. Additionally, the company has announced plans to introduce a new model by December, signaling an ambitious comeback strategy.
A key part of this transition is a leadership reshuffle, with John Kavila taking over as Chief Operating Officer (COO) from outgoing CEO Nicolas Guibert. Kavila expressed optimism about Mobius’ future under Silver Box, emphasizing expansion, increased market share, and enhanced accessibility for Kenyan consumers.
“Mobius Motors has built an exceptional foundation, and we are eager to build on this success by focusing on expanding our market share and increasing accessibility for Kenyan consumers,” said Kavila.
Guibert, on his part, welcomed the transition, stating, “I’m happy to hand over to John Kavila, who will pursue the development of Mobius Motors. He will receive the visionary and financial support from Silver Box to successfully expand the brand’s market share, introduce newer models, develop a network of service stations, and position Mobius Motors as a major player on the African continent.”
Mobius had previously received approximately Ksh.5 billion in investments from entities including U.K.-based Playfair Capital, Chandaria Industries, the U.S. International Development Finance Corporation, and PanAfrican Investment. With Silver Box now at the helm, the company’s revival could significantly impact Kenya’s automotive sector, offering locally manufactured vehicles tailored to African roads while boosting employment and industrial growth.
As the company sets its sights on expansion, all eyes will be on its next moves in the competitive automotive landscape.
