Netflix has announced a significant investment of Ksh.130 billion in the Mexican entertainment industry, reinforcing its commitment to producing high-quality content and boosting the country’s economy. Co-CEO Ted Sarandos made the announcement while meeting with Mexico’s newly elected President, Claudia Sheinbaum.
Strengthening Mexico’s Creative Industry
Sarandos highlighted Netflix’s long-standing collaboration with Mexican filmmakers, citing previous successes such as Alfonso Cuarón’s Oscar-winning 2018 film Roma. Over the years, Netflix has worked with hundreds of Mexican creators on numerous films and television series, capturing the essence of the country’s culture and storytelling.
“Being local is very important to us,” Sarandos stated. “That’s why all of our series and films made in Mexico are produced in partnership with local production companies. Every single one.”
He emphasized that Netflix’s presence in Mexico not only supports the creative community but also stimulates various other industries, including catering, hospitality, transportation, and manufacturing. For example, the recent production of Pedro Páramo contributed approximately $18 million to Mexico’s economy and created thousands of jobs.
Mexico’s Growing Investment Appeal
The Netflix announcement follows a series of foreign investments encouraged by President Sheinbaum’s administration. Just days prior, Spanish banking giant Santander pledged over $2 billion in investments over the next three years. Additionally, Sheinbaum recently unveiled a strategic plan to position Mexico among the world’s top 10 economies, aiming to attract $277 billion in foreign investment.
Sarandos reiterated Netflix’s alignment with Sheinbaum’s vision of a “vibrant, prosperous Mexico.” He assured that Netflix’s investment would help grow the country’s audiovisual industry, creating employment opportunities nationwide.
Strategic Collaboration with the Government
President Sheinbaum welcomed Netflix’s investment, emphasizing her administration’s commitment to fostering a business-friendly environment. She noted that during her tenure as Mexico City’s mayor, efforts were made to streamline processes for production companies, making the capital a more attractive hub for filmmaking.
“Mexico is so great that they decided to invest here,” Sheinbaum remarked, underscoring her belief in the country’s economic potential.
The announcement also comes amid efforts by Mexico to strengthen its trade relations and avoid potential tariffs imposed by the United States. By increasing cooperation with the U.S. on curbing illegal drug and migration flows, Sheinbaum’s government seeks to maintain strong economic ties while attracting further global investments.
With Netflix’s continued commitment to Mexican storytelling and infrastructure, the country’s entertainment sector is poised for unprecedented growth, bringing its rich culture and heritage to global audiences.
