President William Ruto officially flagged off the 2025 World Rally Championship (WRC) Safari Rally, emphasizing the importance of private sector involvement in financing the prestigious motorsport event.
Speaking at the launch, President Ruto noted that the government had significantly reduced its financial commitment to the rally over the years. He recalled that in 2023, the event cost the government Ksh. 2.1 billion, a figure that dropped to Ksh. 1.3 billion in 2024. This year, the cost has further reduced by Ksh. 300 million, bringing the total expenditure to Ksh. 980 million.
“The future of Safari Rally is predicated on increased private sector participation,” President Ruto stated. “I am looking forward to the day when this will cost zero for the government of Kenya and the private sector will take it up. The government is willing to cede ground and allow our private companies to shine in this glorious event.”
The Safari Rally made a triumphant return to the WRC calendar in 2021 after a 20-year hiatus. President Ruto reiterated Kenya’s commitment to maintaining its place in the global motorsport arena.
“Hosting this event, the only FIA WRC leg in Africa, is a win-win partnership for Kenya, the continent, and FIA. I assure both the FIA and WRC that the Kenyan government is committed to supporting the event now and in the future,” he affirmed.
The rally kicked off with a 4.76-kilometre Super Special Stage at Kasarani before moving to Naivasha for the 8.15-kilometre Special Stage in Mzabibu.
Friday’s action will feature the challenging 32.20-kilometre Camp Moran stage, followed by the 19.11-kilometre Loldia 1 stage. The competition will continue through the weekend, culminating in the final two stages at Oserengoni and Hell’s Gate before the championship title is awarded at the closing ceremony.
With private sponsorship playing an increasing role in the event’s future, the Safari Rally continues to reinforce Kenya’s position as a key player in global motorsport while providing economic benefits to the country.
