Kenya’s digital advertising and marketing firm, Suss Ads, has announced its entry into the Nigerian market through a strategic partnership with Transmit, a Nigeria-based AdTech company. The collaboration is expected to revolutionize marketing technology across African markets by integrating radio and television advertising into a programmatic digital ecosystem.
The partnership, unveiled in Lagos, Nigeria, is set to enhance the capabilities of advertisers by providing innovative marketing solutions. According to Dennis Maina, Managing Partner at Suss Ads, the deal marks a significant milestone in bridging the gap between traditional and digital advertising.
“Our mission is to elevate brands through impactful marketing solutions, and this partnership exemplifies that commitment. This is a critical moment for advertisers in Kenya and Africa as the Suss Ads platform bridges the gap between traditional and digital advertising,” said Maina during the launch event.
Suss Ads has positioned itself as a leader in the African digital advertising space by leveraging technology to provide businesses with targeted marketing solutions. By integrating radio and television advertising into its Media Integrated Advertising Platform, Suss Ads aims to offer seamless and efficient ad placements across multiple channels.
Transmit, a key player in Nigeria’s advertising industry, brings its expertise in AdTech to the partnership, ensuring that advertisers benefit from cutting-edge technology and improved media integration. The collaboration is expected to streamline advertising processes for brands seeking to expand their reach in both Kenya and Nigeria.
“We are excited to join forces with Suss Ads to create unparalleled opportunities for advertisers in Nigeria and Kenya. Our shared vision is to provide brands with seamless, tech-enabled solutions that maximize reach, engagement, and efficiency,” said Femisire Ajayi, CEO of Transmit.
The Suss Ads Programmatic Platform, which reaches over 63 global markets and is trusted by hundreds of leading brands worldwide, will enable businesses to connect with Kenyan audiences through integrated advertising campaigns. This approach aligns with global trends where advertisers increasingly rely on data-driven solutions to optimize marketing strategies.
The expansion into Nigeria marks a significant step for Suss Ads as it seeks to establish a stronger presence in Africa’s growing digital advertising sector. By combining traditional and digital media through technology-driven solutions, the partnership with Transmit is expected to redefine advertising strategies in the region.
As Africa continues to embrace digital transformation, such collaborations highlight the increasing importance of technology in marketing. Advertisers in Kenya and Nigeria now have access to more efficient and scalable solutions, ensuring maximum impact in their campaigns.
