The funeral industry in Kenya has transformed into a flourishing sector in recent years, driven by the growing demand for elaborate send-offs and the increasing costs associated with death-related expenses. In a country where funerals are often seen as a final celebration of life, families have been splashing millions to give their departed loved ones a “befitting” send-off.
While the burial of prominent figures like the Aga Khan IV in Egypt last week highlighted the simplicity of death for some, Kenya’s funeral industry reflects a starkly different reality. From mortuary services in major cities like Nairobi and Kisumu to caskets, transport costs, public address systems, and catering, families are spending vast sums to ensure grand funerals. It is not uncommon to see gem-encrusted coffins, extravagant meals, and elaborate gatherings, which often include slaughtering multiple animals to feed hundreds of mourners.
According to a recent study by Ipsos, the average funeral budget for a middle-class Kenyan family ranges from Sh50,000 to Sh300,000, but this can soar to Sh2.5 million for more elaborate send-offs. This burgeoning demand has created a thriving market for businesses in the sector, with funeral homes, casket manufacturers, insurance companies, caterers, and media houses all profiting from this trend. Media outlets, in particular, benefit from death announcements, with one major media house reporting a revenue stream of up to Sh5 million on a good day from death ads alone.
Small and medium enterprises (SMEs) like Jaluki Funeral Services in Nairobi’s Huruma Estate have capitalized on this trend. With services ranging from coffin sales to hearse transportation and public address setups, businesses like these can make between Sh100,000 and Sh200,000 a month, depending on demand. However, rising production costs, particularly in materials like timber and coffin handles, have strained profits for these businesses.
Catering services also play a key role, with entrepreneurs like Achieng from Siaya charging hefty fees for slaughtering animals and preparing food for large gatherings. Tent and chair rentals are another source of revenue, with costs depending on the size of the event.
Despite the economic challenges facing the country, including high taxes and rising production costs, the funeral industry continues to thrive. Businesses in the sector adapt by offering unique services and adjusting their pricing models to meet the needs of a diverse clientele. However, as competition increases and families increasingly seek more affordable options due to the tough economic climate, funeral-related businesses must continue to innovate to stay afloat.
