Kenya Breweries Limited (KBL), through its flagship beer brand, Tusker Lager, has announced its sponsorship of the inaugural Young Lions Kenya competition. This initiative underscores Tusker’s ongoing commitment to championing Kenyan creativity and self-expression on a global platform, in line with its Kenya Milele messaging.
Tusker Lager has long been a strong advocate for the country’s creative, music, and arts industries. With this latest partnership, the brand is reaffirming its dedication to providing platforms that empower young Kenyan talent and elevate the nation’s creative reputation internationally.
“Tusker has always been at the heart of Kenya’s creative evolution. Our legacy is built on celebrating and amplifying Kenyan talent, and through Young Lions Kenya, we are proud to open doors for young creatives to showcase their brilliance at the highest level,” said Christine Kariuki, Marketing Manager, Tusker. “This sponsorship reaffirms our belief that Kenyan creativity deserves global recognition, and Tusker will always stand behind the voices shaping our country’s creative future.”
The Young Lions Kenya competition offers an exciting opportunity for six of the country’s most promising young creatives to compete against the best emerging talent from around the world at the prestigious Cannes Lions International Festival of Creativity in France. In addition to this, one student will have the chance to attend the Roger Hatchuel Student Academy, an initiative designed to nurture and empower the next generation of creative professionals.
The Cannes Young Lions competition is globally recognized for challenging young creatives across various disciplines within the communications industry. It serves as an ideal platform for emerging talent to showcase their skills, gain international exposure, and engage with leading creative minds. By supporting this competition, Tusker Lager is playing a crucial role in strengthening Kenya’s creative sector and ensuring local talent can make a mark on the world stage.
Over the years, Tusker has built a reputation for supporting Kenyan trailblazers across multiple artistic fields, from music to visual arts. This latest sponsorship aligns with its broader mission to fuel creative ambition and foster homegrown talent, ensuring that Kenya continues to shine on the global creative map.
