Wave 360 Africa, a leading strategic marketing agency, has officially expanded its presence into Uganda, marking a significant milestone in its journey across East Africa. The announcement, made on Friday during a soft launch at 1:00 PM EAT, reflects the firm’s ambitious growth plans following a decade of success and impact in Kenya.
Known for its groundbreaking work in Kenya, Wave 360 has been a key player in various sectors, including university campuses, clubs, festivals, and corporate environments. The agency has built an impressive portfolio of over 54 institutional collaborations and more than 40 strong corporate partnerships across Kenya. With its new venture in Uganda, Wave 360 is excited to extend its impact and continue its mission of fostering meaningful connections through strategic marketing.
The expansion into Uganda is more than just a milestone for the company. According to the agency, it represents the continuation of their growth journey, as they aim to “co-create compelling stories” with local brands and institutions. Wave 360 is particularly focused on digital storytelling, on-the-ground observation, and strategic branding—all crafted to resonate with Uganda’s vibrant and youthful population.
CEO Zeddekiah Mukoya emphasized that the agency is not just expanding its services but is deeply committed to understanding and integrating into Uganda’s dynamic ecosystem. “We are here to listen, learn, and lead alongside the brilliant thinkers, doers, and dreamers of Uganda,” Mukoya said in the company’s statement. The expansion aligns with Wave 360’s vision of becoming a more influential cultural player in East Africa, one that fosters real human connections through meaningful, culturally-driven campaigns.
As Wave 360 Africa embarks on this exciting new chapter, it invites Ugandan institutions and businesses to join hands in creating campaigns that are not only impactful but also rooted in the culture and values of the people. With its unique blend of strategic marketing and creative expertise, Wave 360 aims to help brands in Uganda grow, inspire, and lead within the region and beyond.
