First Assurance Launches Innovative Health Coverage for Kenyan SMEs

First Assurance has unveiled its new medical insurance product: First Afya Biashara. This pioneering insurance plan is tailored to meet the diverse needs of businesses with 3 to 19 employees, offering a range of customizable solutions designed to ensure comprehensive healthcare access without straining the financial resources of employers.

First Afya Biashara is a significant advancement in the Kenyan insurance market, crafted to provide SMEs with the flexibility to choose health coverage that aligns with their specific requirements and budgets. This new product is a testament to First Assurance’s dedication to addressing the unique challenges faced by smaller enterprises, which often struggle to afford extensive health insurance for their employees.

One of the standout features of First Afya Biashara is its emphasis on mental health—a critical yet frequently overlooked component of overall well-being. Recognizing the growing need for mental health support, the plan includes a robust array of services such as therapy, counseling, medication, and management, all facilitated through a network of reputable mental health institutions. This comprehensive approach ensures that employees have access to essential mental health resources, promoting a healthier workplace environment and addressing issues that can impact productivity and morale.

The insurance plan also offers coverage for substance abuse treatment, an essential service for employees who are seeking recovery and support. This aspect of the coverage reflects a growing understanding of the importance of addressing substance use disorders and providing assistance to those in need.

Furthermore, First Afya Biashara goes beyond traditional health coverage by including support for severe conditions such as attempted suicide and intentional self-injury. This forward-thinking approach ensures that employees have access to crucial care during times of crisis, highlighting First Assurance’s commitment to comprehensive employee well-being.

In addition to mental health and substance abuse support, the plan covers a wide range of essential health services. These include maternity care, family planning, fertility treatments such as IVF, and annual check-ups. The inclusion of co-pay options for outpatient consultations adds an extra layer of flexibility, allowing employees to manage their healthcare needs effectively while minimizing out-of-pocket expenses.

The introduction of First Afya Biashara addresses a critical gap in the Kenyan insurance market by providing SMEs with a health coverage solution that is both affordable and comprehensive. For many small and medium-sized businesses, offering health insurance has traditionally been a challenging task due to budget constraints. This new product not only makes it feasible for SMEs to provide quality health coverage but also ensures that employees receive the care they need to stay healthy and productive.

By launching First Afya Biashara, First Assurance is setting a new standard for employee health benefits in Kenya. This initiative is poised to enhance the overall well-being of employees, fostering a more productive and resilient workforce. The company’s commitment to providing accessible and comprehensive health solutions underscores its role as a leader in the insurance industry and a champion for employee welfare.

As SMEs continue to play a crucial role in Kenya’s economy, the availability of innovative health coverage options like First Afya Biashara will undoubtedly contribute to the growth and success of these businesses. With its focus on mental health, substance abuse treatment, and a wide range of essential services, First Afya Biashara is a welcome addition to the health insurance landscape, promising to make a meaningful difference in the lives of employees across the country.