Social media platforms have become powerful tools for shaping public perception and influencing decision-making, particularly in matters of investment and development. Mining, Blue Economy, and Maritime Affairs Cabinet Secretary Hassan Joho recently underscored the critical role social media plays in Kenya’s nation-building efforts. Speaking at the Kilifi International Investment Conference, Joho explained why Kenyans need to be more mindful of how they represent their country online, especially in the context of attracting foreign investments.
Joho’s remarks stem from an experience during a recent trip to New York with President William Ruto, where they pitched Kenya’s blue economy potential to prospective investors. The questions posed by investors, Joho revealed, were heavily influenced by negative narratives circulating on Kenyan social media platforms. “In one of the meetings where I was trying to sell the Blue Economy space, 90 percent of the questions being asked were informed by social media content. We found it challenging to respond,” Joho said. This incident, he stressed, highlighted the direct impact of online discussions on Kenya’s international reputation and investment prospects.
The Power of Social Media Narratives
Social media has emerged as a double-edged sword for nations like Kenya. While it provides a platform for citizens to express their views and hold leaders accountable, it also serves as a source of information for external stakeholders, including investors. Joho’s remarks bring to light the responsibility that comes with this power. Negative comments, whether valid criticisms or baseless accusations, can paint a bleak picture of the country, deterring potential investments and development opportunities.
Joho urged Kenyans to exercise responsibility and patriotism in their online interactions, emphasizing that the future of the country depends on collective effort. “We cannot have another Kenya. One year wasted is far too long for the future generation,” he said, pointing out that the work of nation-building transcends individual or political interests and focuses on creating a sustainable future for coming generations.
Building Kenya’s Image for Future Generations
The Cabinet Secretary’s call to action extended beyond citizens to the private sector. He encouraged business leaders and stakeholders to become ambassadors of Kenya, actively promoting the country as a viable destination for investments. “We have a system that works. Kenya is a liberalized economy and there is a lot of space to do business,” Joho said, asserting that the narrative of a progressive, investment-ready Kenya must dominate global conversations.
Joho’s stance aligns with the broader goal of fostering national unity and pride, key elements in driving socio-economic development. He reminded Kenyans that the efforts of government officials and other stakeholders are aimed at building a foundation for future populations. “Nation-building is not an easy job. Those in government, including the president, are working for the current and future generations, not just for themselves,” he noted.
Addressing Criticism and Navigating Digital Negativity
Joho’s call for positive representation did not come without controversy. Earlier, he faced backlash for criticizing social media users for their negative commentary about the government’s initiatives. In response to these criticisms, Joho maintained a firm stance, cautioning against excessive negativity and emphasizing that constructive dialogue, rather than online rants, is the pathway to progress. “A nation cannot be built by people whose work revolves around Twitter, Facebook, Instagram, and TikTok,” he stated, urging citizens to channel their energy toward solutions rather than complaints.
While acknowledging the challenges posed by online negativity, Joho’s message ultimately serves as a reminder of the collective role Kenyans must play in shaping the country’s future. By fostering a culture of positivity and responsibility, both online and offline, citizens can contribute to creating an environment conducive to growth, development, and prosperity.
Conclusion
Hassan Joho’s appeal underscores the significant influence of social media on Kenya’s national image and economic aspirations. As the country continues to position itself as a hub for investment and innovation, promoting a positive narrative online becomes an essential part of the journey. For Kenya to thrive, every citizen must recognize their role in building the nation, ensuring that their digital footprint contributes to progress rather than hindrance.
