The year 2025 promises to be a game-changer for the travel industry, as technology continues to evolve at a rapid pace. One of the most significant developments is the introduction of the UK’s Electronic Travel Authorisation (ETA) system. Starting January 8, 2025, visitors from countries like the United States, Canada, and Australia will need to obtain an ETA to enter the UK. By April 2, 2025, this requirement will extend to EU nationals as well. While not a visa, the ETA will serve as a digital permission to travel, aimed at streamlining the entry process, reducing delays, and enhancing border security.
The ETA process is simple but essential. With a £10 application fee, travelers must submit their passport information, personal details, and biometric data through an online form or the UK ETA app. Applications are typically processed within a few hours to three business days. Once approved, the ETA is valid for up to two years or until the applicant’s passport expires. This digital link to the traveler’s passport allows airlines to confirm ETA status before departure, ensuring a smoother check-in and boarding process.
While the introduction of the ETA is expected to reduce congestion at border checkpoints, it also signals the growing importance of digital travel systems. Such systems are gaining traction globally, with the European Union also preparing to launch its ETIAS (European Travel Information and Authorisation System) in 2025.
Experts across the travel industry predict a significant shift in how technology will enhance the overall travel experience in 2025. Andrew Bud, CEO of iProov, envisions rapid adoption of biometric systems like facial recognition at border crossings. These systems, already seen in services like Eurostar’s SmartCheck, will improve passenger flow, reduce wait times, and enhance security. The focus will be on privacy, with travelers opting in and using decentralized identity technologies to ensure data protection.
Ben Simmons, VP at IBS Software, highlights a future where travel is more personalized and seamless. He foresees a world where airline passengers enjoy tailored services, such as pre-ordered drinks, personalized lounge access, and optimized taxi transfers. This vision is possible through the integration of AI and improved airline retail systems, which aim to provide both short-term value and long-term sustainability.
Nikita Longachev, AI Engineer at Hospitable, predicts that by 2025, short-term rental properties will become much more intuitive. Through AI, properties will evolve from simple holiday accommodations into intelligent, ever-present companions that anticipate guests’ needs and streamline booking processes. This transformation will benefit property managers, who will receive real-time feedback and proactive recommendations, enhancing guest experiences.
In the hospitality sector, Markus Feller, CEO of Like Magic, sees 2025 as the year hotels embrace automation to handle routine tasks like check-ins and housekeeping. AI will play a crucial role in simplifying operations and freeing up staff to focus on personalized guest interactions. Furthermore, hotels will adopt cloud-based Property Management Systems (PMS) to optimize workflows and improve efficiency.
Ruth Whitehead, COO of eviivo, believes that independent and boutique hotels will become the preferred choice for travelers seeking unique and meaningful experiences. AI and predictive analytics will allow these properties to deliver hyper-personalized services, from dynamic pricing to seamless payment processes.
On the payment front, Craig Brightly, Global Director at Trust Payments, emphasizes the growing importance of mobile payments. As digital wallets and contactless payments gain popularity, merchants will need to offer more payment options to satisfy a diverse, global customer base. This shift toward mobile payments will enhance security and improve the overall travel experience, especially for international tourists.
As travel technology continues to evolve, the industry will face both challenges and opportunities. The growing reliance on digital systems like ETAs, biometrics, AI, and mobile payments is making travel more convenient, efficient, and secure. However, these advancements will also require travel companies to invest in the right technologies and infrastructure.
2025 is set to be a landmark year for TravelTech. From smoother border experiences to personalized travel services, technology is paving the way for a more seamless and enjoyable journey for travelers worldwide. The integration of AI, automation, and advanced payment systems will redefine how we travel, making it more efficient, secure, and personalized than ever before. As the travel landscape continues to evolve, the role of technology will only grow more significant, reshaping the future of global travel.
