Hyatt is expanding its luxury and lifestyle hotel portfolio, with plans to open over 50 new properties by 2026. This growth follows recent acquisitions that position Hyatt to strengthen its presence in these segments globally. At the 2024 ILTM event in Cannes, Hyatt revealed its strategy to open more than 50 luxury and lifestyle hotels over the next two years, building on a successful 2024 when it launched 28 lifestyle properties. This shift is driven by increasing demand from younger generations of travelers, who seek fresh, unique experiences when choosing accommodations.
A key part of Hyatt’s expansion strategy is its recent acquisitions in the lifestyle hotel sector. In August 2024, Hyatt acquired Standard International, a brand group known for its innovative lifestyle properties. This acquisition brought several well-established brands under Hyatt’s umbrella, including Standard, StandardX, Bunkhouse, Peri, and The Manner. To support this growth, Hyatt has created a dedicated team to drive its lifestyle offerings, with Amar Lalvani, the former executive chairman of Standard International, at the helm.
This acquisition follows Hyatt’s June 2024 purchase of the Me and All lifestyle brand, which was originally launched by the German Lindner hotel group in 2016. With six hotels already open and four more in the pipeline, Me and All will now be positioned as a separate lifestyle brand within Hyatt’s portfolio. The acquisition of Me and All, combined with Hyatt’s earlier partnership with Lindner, significantly enhances Hyatt’s presence in mainland Europe.
Hyatt’s focus on the lifestyle and luxury segments reflects a broader trend in the hospitality industry, where younger travelers are increasingly seeking more personalized and distinctive hotel experiences. Crystal Vinisse Thomas, Hyatt’s Vice President and Global Brand Leader for Lifestyle & Luxury Brands, emphasized that the company is committed to continuously innovating to meet the evolving expectations of high-end travelers.
To streamline its growing portfolio, Hyatt has reorganized its hotels into two main categories: luxury and lifestyle. The luxury segment will include well-known brands such as Park Hyatt, Alila, and Miraval, while lifestyle properties will be represented by brands like Andaz, Thompson, and Standard International. This reorganization allows Hyatt to more effectively cater to the diverse needs of today’s travelers.
The next two years will see a robust schedule of openings across Hyatt’s luxury and lifestyle brands. Leading the way will be the Park Hyatt brand, with new hotels planned for Los Cabos, Kuala Lumpur, Johannesburg, Phu Quoc, and Taipei in 2025. The following year will bring additional Park Hyatt properties in Cancun and Mexico City.
Andaz, another key brand in Hyatt’s lifestyle portfolio, is also set for significant expansion. New Andaz hotels are slated to open in destinations like Doha, Miami Beach, Lisbon, Bangkok, the Gold Coast, and Turks & Caicos. The Thompson and Unbound Collection brands will each see three new openings, with notable locations including Thompson Miami Beach, Thompson Shanghai, and Thompson Monterrey. The Unbound Collection will also add Noor-Us-Sabah Palace, Hotel La Compañia del Valle, and Keraton at the Plaza to its roster.
Beyond these brands, Hyatt is also focusing on expanding its Miraval, Alila, Dream, and Inclusive brands, ensuring a diverse and dynamic presence in the luxury and lifestyle hotel markets. This expansion strategy underscores Hyatt’s commitment to meeting the growing demand for unique, high-end travel experiences while strengthening its position as a global leader in the luxury and lifestyle hotel sectors.
