Ilona Maher, a prominent rugby player and social media influencer, views her current stint with the Bristol Bears as an opportunity to solidify her place in the USA 15s team for the upcoming Rugby World Cup. Having joined the Premiership Women’s Rugby club in December, her goal is to adapt her skills from sevens rugby, where she has been a key figure, to the 15s format. Maher’s focus is on feeling at ease within the 15s game, aiming to integrate seamlessly into the USA squad without needing to catch up.
Maher made her debut for Bristol against Gloucester-Hartpury, a game that drew significant attention and broke the club’s attendance record for a Premiership Women’s Rugby match, with over 9,000 fans in attendance. Shortly after, she scored her first try in a critical victory against Exeter. Bristol currently sits in fifth place, just three points away from a top-four position, with Maher contributing to their push for success.
Beyond her on-field performance, Maher is using her platform to challenge traditional perceptions of athletes. She advocates for breaking stereotypes, particularly those surrounding female rugby players. She emphasizes that athletes do not need to conform to a singular image or expectation. For Maher, this includes embracing femininity and individuality, such as wearing makeup during games, which she sees as a way to assert confidence and challenge outdated notions.
She speaks passionately about the evolving narrative in women’s sports, highlighting the importance of allowing athletes to express themselves fully. Whether it’s through style, appearance, or personality, Maher believes players can embody strength, intelligence, and beauty simultaneously. Her mantra, “beast, beauty, brains,” encapsulates this belief, as she encourages others to embrace all facets of their identity.
Maher finds joy in seeing athletes defy conventions, whether it’s by wearing makeup on the field or tackling stereotypes head-on. She insists that personal choices, like wearing lipstick or foundation, do not detract from athletic prowess. Instead, they reinforce the idea that female athletes can excel while expressing their individuality. Her message is clear: women in sports should not be confined to restrictive labels but celebrated for their diversity and multifaceted nature.
As Maher continues her journey with the Bristol Bears, she remains committed to growing as a 15s player while inspiring others to challenge societal expectations. Her determination on the field, combined with her advocacy off it, positions her as a powerful role model in the world of rugby and beyond.
