Reggae lovers in Kenya are in for a treat as Jamaican artist Don Campbell, widely known as the King of Lovers Rock, prepares to perform in the country for the first time. The highly anticipated concert is scheduled to take place at the Tsavo Ballroom, KICC, on Saturday, 15th February 2025.
This landmark event is not just about music; it also serves a greater purpose. All proceeds from the concert will go towards supporting people living with hearing disabilities in Kwale through the Kwale Deaf Centre. The initiative aims to raise awareness about the Deaf community, which often faces marginalization and misconceptions in Kenya.
A key aspect of the event’s inclusivity efforts is its collaboration with the Kwale Deaf Centre, a community hub for Deaf individuals in southeastern Kenya. The outreach extends to other areas, including Kibera in Nairobi. In a groundbreaking move, all food and drink sales during the event will be managed by Deaf vendors, and attendees will have the opportunity to order refreshments using Kenyan Sign Language (KSL).
The concert will feature an impressive lineup of artists, including international reggae sensation Alborosie, accompanied by his full band, The Shengen Clan from Jamaica. Additionally, celebrated Kenyan artists Nazizi and Wyre will bring their signature reggae and dancehall vibes to the stage. Opening the event will be Risan Romeo, an international Nubian artist who is currently making waves across the continent with his hit single “Abuya.”
Don Campbell, known for his soulful reggae ballads, is expected to keep the audience engaged throughout the night. His smooth vocals and heartfelt lyrics have earned him a loyal fan base worldwide, and his performance in Kenya is expected to be one of the most iconic reggae events of the year.
What sets this event apart is its unique emphasis on inclusivity and empowerment for the Deaf community. Deaf instructors will be on-site to guide concertgoers in learning key sign language phrases, fostering an interactive and educational experience. In many parts of Kenya, Deafness is still misunderstood, often mistaken for a mental disability or, in some remote areas, even considered a curse. This event seeks to challenge such misconceptions and highlight the talents and capabilities of Deaf individuals.
Organized by The Long Trail Community Impact, a social enterprise from the Netherlands, this initiative underscores the importance of inclusion. More than just a concert, the event is a platform for social change, aiming to shift perceptions and provide meaningful support to the Deaf community in Kenya.
