Jhon Duran has become a reliable spark off the bench for Aston Villa this season. The Colombian forward, who arrived from the MLS in January 2023, has made a significant impact across competitions, including the Premier League, Champions League, and Carabao Cup. His ability to influence games, even in limited minutes, is turning him into a vital asset for Unai Emery’s team, which is enjoying one of its best starts in years.
In a notable moment on Tuesday, Duran made his first start at Villa Park in nearly a year, scoring his side’s second goal in a Champions League victory against Bologna. The joy of his goal was short-lived, however, as Emery substituted him immediately after his strike, bringing on Ollie Watkins. Duran’s frustration was evident as he kicked the back of one of the dugout seats. Despite the outburst, Emery remained unbothered, reflecting the firm yet understanding management style he has developed since taking over at Villa.
A Growing Influence
With seven goals across all competitions this season, Duran is beginning to show signs of fulfilling the potential that convinced Villa to invest £18 million in his services. Meanwhile, Watkins has contributed five goals, ensuring competition for the center-forward position remains fierce. The depth and performance of both strikers reflect a Villa side that is firing on all cylinders, showcasing a resurgence that has elevated the team from past struggles to new heights under Emery’s tenure.
Commenting on Duran’s performance, former England defender Matt Upson noted that the young striker is “on fire” and lauded the competitive nature of Villa’s attacking options. Having two strikers in form has given the team an edge, allowing Emery to rotate his lineup and ensure the squad maintains peak performance levels.
Big Goals, Big Moments
Duran has already provided some memorable moments this season. Three weeks ago, he scored the decisive goal in a 1-0 victory over Bayern Munich, coming off the bench to secure a famous win under the Villa Park lights. That goal solidified his reputation as a game-changer capable of delivering under pressure. Although most of his appearances have come as a substitute, Duran’s impact is undeniable. He also scored in Villa’s 4-0 victory over Wycombe Wanderers in the Carabao Cup during his only other start this season.
Against Bologna, Duran was one of Villa’s most dangerous players, taking five of their 16 shots, with two of those on target. His goal, a close-range effort following a precise pass from Morgan Rogers, was a display of his poaching instincts. Beyond his goals, Duran’s technical ability, strength in holding up the ball, and knack for flicking on passes make him a well-rounded striker.
Villa midfielder Youri Tielemans praised Duran’s all-around capabilities, remarking that the young forward possesses “everything” needed to thrive at the top level. Tielemans also downplayed Duran’s frustration at being substituted, describing him as “really funny” and insisting that Emery isn’t concerned by such reactions. The manager understands that every player wants to be on the pitch, and he views it as part of the game.
The Emery Effect
Since Emery took charge nearly two years ago, Aston Villa has undergone a remarkable transformation. The team, which once struggled to find consistency in the Premier League, is now performing at its highest level in 26 years. Emery’s tactical approach and management style have been instrumental in this turnaround. He encourages his players to respect the team’s values and maintain professionalism, even when emotions run high.
The Spaniard made it clear that Duran’s reaction to being substituted posed no issue, saying, “I am managing everything and the reaction of players.” Emery emphasized the importance of maturity and responsibility within the squad, suggesting that emotional moments like Duran’s frustration are natural but need to be handled appropriately.
The manager’s ability to balance discipline with empathy is evident in how he manages competition within the team. With two strikers vying for the starting role, Emery has embraced the situation as an opportunity to push both players to perform at their best. He hinted at the possibility of using Duran and Watkins together in future matches, depending on the team’s needs and the dynamics of individual games.
Duran’s Rising Stock
Duran’s recent performances suggest he has a bright future at Villa. Despite playing limited minutes in many matches, he has already scored four times as a substitute in the Premier League this season, demonstrating his knack for making an impact off the bench. His ability to stay ready and seize opportunities when they arise is a testament to his mindset and professionalism.
Villa’s next challenge in the Champions League will be an away fixture against Club Brugge on November 6. With both Duran and Watkins in good form, the question of who will lead the line for that match remains open. Emery has praised Duran’s ability to accelerate play and deliver when called upon, while Watkins brings experience and consistency.
Upson, reflecting on Duran’s development, believes the Colombian has the potential to become a key player for Villa. He noted that although Duran did not have many clear chances in the Bologna match, he still managed to find the back of the net a quality that sets apart natural goal-scorers.
A Bright Future for Villa
The competition between Duran and Watkins embodies the healthy environment Emery has fostered at Villa Park. With the team enjoying success in multiple competitions, having depth and quality in the striker position is proving invaluable. Emery’s management style firm, focused, and supportive has allowed players like Duran to grow and express themselves while ensuring the squad remains united and disciplined.
Duran’s journey at Villa is just beginning, but the signs are promising. His ability to score crucial goals, combined with his technical qualities and hunger to succeed, make him a player to watch in the coming months. As Villa continue their campaign, both domestically and in Europe, Duran’s contributions will be essential to maintaining their momentum.
Emery’s philosophy of developing players while keeping them grounded is reflected in how he handled Duran’s emotional reaction to being substituted. It serves as a reminder that in football, as in life, growth often comes with challenges. For Duran, these moments will likely become valuable learning experiences as he continues to mature into a top-level striker.
Villa’s resurgence under Emery has been one of the most exciting stories in recent football, and with players like Duran stepping up, the club’s future looks brighter than ever. Whether starting or coming off the bench, Duran has already shown that he can be a difference-maker. His partnership with Watkins, along with the guidance of a manager like Emery, provides Villa with a strong foundation to build upon as they pursue success on multiple fronts.
