Jumia, the leading e-commerce platform in Egypt, has announced the expansion of its strategic partnership with Contact CrediTech, the digital consumer finance arm of Contact Financial Holding. This collaboration aims to deliver enhanced digital payment solutions and financial services to their respective customers, building on the successful foundation laid since January 2023.
The expanded partnership will encompass a broader range of payment methods, designed to streamline the online purchasing process and offer diverse financial solutions for both Jumia and Contact customers. This initiative aligns with the Egyptian government’s Vision 2030, which emphasizes the importance of digital transformation and expanding digital services across the country. By leveraging the latest technologies in the financial technology sector, Contact and Contact CrediTech are committed to supporting this vision and enhancing the digital landscape in Egypt.
Abdellatif Olama, CEO of Jumia Egypt, expressed his enthusiasm for the continued collaboration, highlighting its significance in providing a superior online shopping experience. “This step is part of JumiaPay and Contact’s commitment to offering the best online shopping experience for consumers in the market,” Olama stated. “Our reinforced cooperation as strategic partners aims to achieve common goals and better meet customer needs.”
Contact Financial Holding, with its robust emphasis on digital transformation, views this partnership as a crucial component of its strategy to widen the base of digital services offered in the Egyptian market. The collaboration with JumiaPay, the payment solution arm of Jumia, represents a significant stride towards this objective.
The partnership’s success over the past year has demonstrated the potential for further growth and innovation in Egypt’s e-commerce and digital finance sectors. By continuing to work together, Jumia and Contact CrediTech aim to create a seamless and secure online shopping environment, offering customers greater flexibility and convenience in their payment options.
As digital transformation continues to shape the future of commerce in Egypt, the expanded partnership between Jumia and Contact CrediTech stands as a testament to their shared vision and dedication to enhancing the customer experience through cutting-edge financial technology solutions.
