Kenya Electricity Generating Company (KenGen) PLC has been recognized with the Marketing Campaign of the Year Award at the 2024 Africa Renewable Energy Awards. The accolade was presented during a prestigious ceremony on December 9, 2024, underscoring KenGen’s pioneering efforts under its ambitious 10-year Good to Great (G2G) strategy. The award, titled “JenGa KenGen, Inua Mapato,” celebrates the company’s innovative strides in marketing and its commitment to sustainability, safety, and development in the renewable energy sector.
Innovative Marketing and Strategic Vision
The “JenGa KenGen, Inua Mapato” initiative is more than just a marketing campaign; it embodies KenGen’s broader strategic vision to transform its business model through innovation and sustainable development. Launched in 2024, this campaign serves as a rallying call for KenGen employees to collaborate and develop business models that enhance revenue streams and strengthen shareholder value. As Eng. Peter Njenga, the Managing Director & CEO of KenGen, pointed out, “These accolades are a testament to our commitment to innovation, safety, and sustainable development. As we advance our G2G strategy, these milestones inspire us to continue shaping a resilient and prosperous future.”
The campaign’s title, which translates to “uplifting revenues,” is not just a slogan but a strategic approach to driving KenGen’s transformation. It reflects the company’s focus on fostering innovation and accelerating the adoption of renewable energy solutions. This approach is not static; it is designed to evolve over three years, introducing annual sub-themes to address emerging insights and challenges in the energy sector. This adaptive strategy ensures KenGen remains agile in the dynamic energy landscape, leveraging insights to diversify revenue streams effectively.
Recognizing Excellence in Renewable Energy
The Africa Renewable Energy Awards celebrate outstanding achievements across the continent’s renewable energy landscape, spotlighting contributions in geothermal, solar, wind, hydro, and bioenergy sectors. This year’s ceremony emphasized sustainability, economic growth, and inclusive participation, reflecting the broader challenges and opportunities in the industry. KenGen’s success in winning the Marketing Campaign of the Year Award not only highlights its marketing acumen but also its leadership in advancing renewable energy.
Beyond marketing, KenGen’s excellence extends into operational and safety leadership. Patrick Gikunju, Assistant Manager, Quality & Safety – Geothermal, was recognized with the Health and Safety Champion Award. His work in embedding safety within the organizational culture was lauded for setting new benchmarks for health and safety leadership. Gikunju emphasized the importance of individual responsibility in safety, underscoring that it thrives on strong leadership. “Safety begins with individual responsibility but thrives on strong leadership. When leaders champion integrity, teamwork, and professionalism, we create the foundation for sustainable success,” he noted.
Impactful Outcomes and Future Prospects
The “JenGa KenGen, Inua Mapato” campaign has already yielded significant results. It has boosted public awareness of the benefits of clean energy, fostered stronger stakeholder engagement, and driven profitability. These outcomes reflect the campaign’s strategic importance in KenGen’s G2G strategy, aimed at not only increasing revenue but also building a resilient and sustainable energy future.
The campaign’s success is also a testament to KenGen’s commitment to creating a lasting impact for future generations. By focusing on sustainability, the company is positioned to continue leading in renewable energy innovation while responding effectively to the changing demands of the energy market. As the initiative progresses over the next three years, KenGen plans to introduce new sub-themes annually, ensuring that its strategy remains aligned with sector developments and customer needs.
KenGen’s recognition at the Africa Renewable Energy Awards not only highlights its marketing excellence but also underscores its broader commitment to advancing renewable energy across Africa. With “JenGa KenGen, Inua Mapato,” the company has set a new benchmark for innovation, safety, and sustainability, paving the way for a resilient and prosperous future in the energy sector. As Eng. Njenga concluded, “These awards inspire us to continue pushing boundaries and to lead the way in sustainable energy solutions.”
