Kenyan businessman Kennedy Rapudo, husband to socialite Amber Ray, has made headlines for his candid critique of Kenyan men who prioritize social media fame over the honor and well-being of their families. In a heartfelt Instagram post on January 30, 2025, Rapudo condemned the growing trend where men seek online validation while neglecting their responsibilities as family leaders.
Rapudo expressed concern over a certain type of man who, in the quest for recognition on platforms like Instagram and Twitter, sacrifices the integrity of their family life. “Men who chase social media recognition at the cost of their family’s honor display a clear lack of strength and leadership,” he stated. According to him, this behavior is not only a sign of weakness but also reflects poor leadership in a family setting.
As a father of three, Rapudo has experienced his fair share of challenges in family life, particularly in his co-parenting journey. In a previous interview in July 2024, Rapudo admitted to regretting his decision of having children with different women. He confessed that, if he could turn back time, he would have been more discerning in his younger years and focused on building a stable family unit with one partner. This personal reflection adds weight to his criticism of men who fail to understand the value of family and honor.
Rapudo’s concerns also point to a broader moral decay in society, where people often place blame on the supposedly “weaker” gender, failing to offer support where it’s most needed. “In a world where it’s easier to blame the perceived weaker gender, it’s crucial to understand that real strength comes from a man’s ability to guide his family with honor,” he emphasized.
In his post, Rapudo offered advice to men, urging them to shift their focus from the pursuit of fame to the stability and wisdom required to protect and nurture their families. He highlighted that a true leader is one who brings security and sound judgment to their marriage, ensuring the well-being of those they love.
Rapudo’s statements come at a time when social media culture continues to dominate, particularly among public figures. His candid reflection serves as a timely reminder for men to assess their priorities and, most importantly, their role in the lives of those who depend on them. As society navigates changing values, Rapudo calls for a return to family integrity, leadership, and honor as the foundation of true masculinity.
