Kenya is gearing up for an exhilarating motorsport extravaganza as the 2025 World Rally Championship (WRC) Safari Rally is set to take place from March 20-23 in Naivasha, Nakuru County. With preparations in full swing, the event is expected to deliver a thrilling spectacle, drawing global attention to one of the most prestigious motorsport events in the world.
During a recent media briefing, the country’s readiness to host the rally was reaffirmed, following a meeting between Nakuru County leadership and the local organizing committee. Key stakeholders, including experienced figures from the rally industry, gathered to finalize plans for the competition.
The rally will officially commence at the Kenyatta International Conference Centre (KICC) in Nairobi on March 20. From there, the vehicles will head to Kasarani before making their way to Naivasha, where the bulk of the competition and monitoring stations will be situated. Naivasha’s strategic location and enhanced safety features have positioned it as a central hub for this year’s edition of the rally.
One of the key focuses for this year’s rally is community inclusion, particularly engaging the youth. The event is expected to generate numerous short-term employment opportunities, with a priority given to young people in Naivasha. A specialized team will work closely with local leaders to facilitate the enlistment of service providers, including those offering food and other essential services.
Environmental sustainability is also a priority, with measures being put in place to ensure that the rally does not adversely impact the local ecosystem. Organizers are working on strategies to mitigate environmental concerns while ensuring that the competition runs smoothly.
Beyond the excitement of the race itself, the rally is also seen as an opportunity to showcase Kenya as a prime destination for investment, trade, and tourism. The event will highlight Kenya’s potential on the global stage, attracting visitors and investors from around the world.
The WRC Safari Rally holds a special place in Kenya’s motorsport history, and its return to the global championship calendar in recent years has been a source of national pride. The 2025 edition aims to build on past successes, reinforcing Kenya’s reputation as a premier host for international sporting events.
With the local organizing committee actively working to ensure seamless execution, anticipation is high as Kenya prepares to host another unforgettable motorsport spectacle. The combination of high-speed competition, breathtaking landscapes, and vibrant local culture promises to make the 2025 WRC Safari Rally a landmark event in the global motorsport calendar.
