The government has suspended all gambling advertisements across media platforms for a period of 30 days, effective immediately. The directive, issued by the Betting Control and Licensing Board (BCLB), comes amid rising concerns over the growing influence and promotion of gambling activities in Kenya.
BCLB Chairperson Jane Mwikali Makau announced the temporary ban, citing the widespread proliferation of betting, gaming, lottery prize competitions, and related promotional undertakings. The government, she said, has observed with grave concern how gambling is increasingly being misrepresented as a legitimate investment avenue and a quick route to wealth.
“This mischaracterisation has resulted in devastating social and economic consequences for individuals, families, and the broader community,” said Makau. She emphasized the risks posed to vulnerable groups, particularly minors, who are often exposed to gambling advertisements during the watershed hours of 5:00 am to 10:00 pm.
The suspension order affects all licensed gambling operators and encompasses all forms of advertising and promotional content. This includes television and radio commercials, social media platforms, print media such as newspapers and flyers, outdoor advertising like billboards and branded vehicles, as well as direct marketing channels including SMS, email campaigns, and push notifications. Celebrity endorsements and influencer-driven marketing have also been outlawed during the suspension period.
Makau stressed that the move is in accordance with the BCLB’s statutory mandate under the Betting, Lotteries and Gaming Act (Chapter 131, Laws of Kenya), aimed at protecting the public from the adverse effects of unchecked gambling promotion.
The crackdown comes amid growing public and legislative scrutiny of Kenya’s gambling industry, which has witnessed a surge in both participation and advertising, especially among the youth. Critics have warned that such promotions exploit vulnerable individuals, encouraging addiction and financial ruin.
While the suspension is temporary, the BCLB hinted at the possibility of more stringent regulations moving forward to ensure responsible advertising practices within the gambling sector.
The government is urging all stakeholders to comply with the directive, warning that failure to adhere to the ban could lead to further sanctions, including license revocation.
