Martha Karua’s Narc Kenya has officially rebranded to the People’s Liberation Party (PLP). The transformation, finalized on January 25, 2025, marks a shift in the party’s identity as it prepares for the 2027 general elections.
The Registrar of Political Parties, Anne Nderitu, handed over the official legal documentation to Karua at the ORPP’s Lion Place offices, confirming the name change. She commended the party for adhering to legal procedures under the Political Parties Act, 2011. “I urge the party to promote nationalism and uphold the realization of political rights,” Nderitu stated.
Beyond the new name, PLP has introduced several major transformations, including a change in its party symbol, official colors, and slogan. The former luminous red and white colors have been replaced with lilac, white, and purple, while the party symbol has shifted from a rose flower to a purple rose. The party’s previous slogan, “One Kenya, One Nation, One People,” has been updated to “Unite” and “Liberate.”
Karua emphasized that the rebranding is a response to the changing political landscape, particularly the increasing influence of Generation Z voters. Recent statistics from the Kenya National Council for Population and Development indicate that 75.1% of Kenya’s population is under 35 years old, making them a crucial voting bloc.
“The name change reflects a generational shift in party leadership, aligning with the aspirations of young people,” Karua stated. She has encouraged youth to register as voters, a sentiment echoed by former Deputy President Rigathi Gachagua, who is also set to launch his own party this month.
Karua has long championed political reform and accountability. In November 2024, she announced that PLP intends to introduce radical constitutional amendments, including imposing term limits for top party leadership. “The party delegates have authorized us to amend our constitution. We want to be the first party in Kenya to have term limits for our top leadership. This means that in the next party elections, I will not be eligible to contest,” she declared.
With the political landscape shifting and Gen Z activism shaping the national conversation, Karua’s PLP is positioning itself as a party of change and reform. As Kenya heads toward the 2027 elections, the battle for the youth vote is expected to be one of the most competitive in the country’s history.
The official PLP launch is set for next month, a move that will solidify its position in the evolving political arena.
