The third edition of the Uganda-Kenya Coast Tourism Conference, held over two days in Entebbe, Uganda, emphasized the critical role of sustainability and innovation in shaping the future of tourism in East Africa. Stakeholders from both countries came together to discuss ways to ensure that tourism, a key driver of economic activity in the region, remains environmentally responsible while promoting cultural integrity and economic inclusivity.
Uganda’s Foreign Affairs Minister, John Mulimba, addressed the importance of balancing tourism growth with environmental protection. He urged the sector to adopt practices that preserve the region’s natural beauty, ensuring that both the ecosystems and cultural heritage of the East African nations remain intact for future generations.
“Our collaboration is not solely about enhancing tourism; it is about creating jobs that uplift our communities. When we invest in tourism, we invest in livelihoods, supporting entrepreneurs, artisans, service providers, and families who depend on this critical industry,” Minister Mulimba said. His remarks highlighted the holistic approach needed to strengthen tourism as a pillar for economic growth while protecting the environment.
In line with this vision, the Kenya Tourism Board (KTB) launched the “One Tourist, One Tree” campaign two months ago, aimed at encouraging visitors and locals alike to plant trees. This initiative is part of a larger effort to combat climate change, preserve landscapes, and foster a shared responsibility for protecting the planet. Each tree symbolizes a commitment to environmental sustainability, aligning with Mulimba’s call for a sustainable tourism industry.
The conference also addressed the need for inclusive economic models within tourism. Minister Mulimba emphasized that tourism proceeds should be shared across communities, ensuring that local populations benefit from the industry’s success. He also outlined the importance of integrating sustainability into tourism strategies without compromising the integrity of local ecosystems or cultural practices.
Among the key threats to sustainable tourism identified at the conference were human-wildlife conflicts, poverty, and an overreliance on foreign tourists. Stakeholders underscored the need for a strategic shift that prioritizes domestic markets, making tourism more accessible to local populations and less dependent on foreign visitors.
Kenya’s High Commissioner to Uganda, Joash Maangi, expressed optimism about the growing tourism exchanges between the two nations. In 2023, Kenya welcomed 201,623 Ugandan visitors, up from 151,121 the previous year. Maangi noted that the growth was spurred by increased flights between Entebbe and Nairobi, as well as the ease of travel using national identity cards. Uganda now ranks as Kenya’s second-largest tourist market after the United States.
In his speech, Maangi highlighted the need for more affordable travel packages to make tourism accessible to a broader segment of the population. “Tourism should not be a reserve for foreigners or the wealthy. We must make travel affordable for more people without compromising the quality of services,” he stated. He also called for the industry to capitalize on regional events, such as the Elgon Championship Rugby Cup, the WRC Safari Rally, and the upcoming Africa Cup of Nations (AFCON) 2027, by offering tailored travel packages for Ugandan tourists.
Kilifi County’s Deputy Governor, Flora Mbetsa Chibule, also made an important contribution to the conversation, showcasing her county’s commitment to eco-tourism and cultural preservation. Chibule highlighted the designation of Gedi Ruins in Malindi as Kenya’s eighth World Heritage Site as an example of the efforts to sustain African culture and heritage. She also announced a groundbreaking project: “We are soon unveiling Sub-Saharan Africa’s first-ever blue tourism product, an underwater museum at Ngomeni in Kilifi County.” This innovative project, she said, would be a game-changer for the region, combining environmental conservation with tourism innovation.
Chibule emphasized the complementary strengths of Kenya and Uganda in creating unique travel experiences. She noted that Kilifi County’s pristine beaches, historical landmarks, and world-class resorts could work in harmony with Uganda’s adventure tourism, wildlife sanctuaries, and cultural experiences to offer tourists the best of both worlds—coastal relaxation and inland adventure.
The Uganda-Kenya Coast Tourism Conference reinforced the transformative power of collaboration between East African nations. It underscored the importance of integrating sustainability into tourism strategies, promoting inclusive economic models, and fostering innovation to ensure the long-term resilience of the industry. Through continued cooperation, Kenya and Uganda can pave the way for a thriving, sustainable tourism sector that benefits both the environment and local communities.
