Japan has ordered Google to cease alleged antitrust violations related to its dominance over Android smartphones, marking the first time the country has taken such action against a global tech giant. The Japan Fair Trade Commission (JFTC) issued the cease-and-desist order on Tuesday, accusing Google of stifling competition by imposing restrictive conditions on Android manufacturers
The JFTC found that since at least 2020, Google forced Japanese smartphone makers to pre-install its Google Play Store alongside its Chrome browser as part of a bundled package. This practice limited competitors’ ability to offer alternative search and browsing options. A government source told AFP that without Google Play, “Android devices are basically unsellable,” highlighting the company’s overwhelming market influence.
Saiko Nakajima of the JFTC stated that Google’s conduct “threatens to impede fair competition,” echoing similar antitrust concerns raised in the U.S. and Europe. While no financial penalties were announced, the order aims to give smartphone manufacturers more flexibility in choosing pre-installed apps, potentially fostering greater competition.
Japan’s move follows aggressive antitrust actions against Google elsewhere. In November, the U.S. government sought to break up Google by forcing the sale of its Chrome browser. Meanwhile, the European Commission warned in 2023 that Google could face fines up to 10% of its global revenue if it fails to comply with competition rules.
Google Japan expressed disappointment, arguing that its agreements with partners “promote competition” and drive innovation. However, the company said it would review the order before deciding its next step.
The JFTC has also targeted other tech giants, including an investigation into Amazon Japan last year for allegedly pressuring sellers to lower prices by manipulating its “buy box” feature. These actions signal Japan’s growing willingness to challenge Big Tech’s dominance, aligning with global efforts to ensure fair competition in digital markets.
As regulators worldwide tighten scrutiny, Google and other tech firms may face increasing pressure to revise their business practices or risk further legal consequences.
