Digital content creator Tatiana Karanja, widely recognized as Mama Olive, has recently made a significant investment in her content creation journey by hiring a personal assistant and a manager. This move marks a turning point for the multi-award-winning photographer, who has been creating lifestyle, workout, and family-related content for over a decade. Mama Olive’s announcement on her Instagram page was met with excitement and appreciation from her followers and fellow content creators, underscoring the challenges and demands of her profession.
In her post, Mama Olive shared her joy at growing her team, reflecting on the personal and professional evolution that led to this decision. For years, Tatiana had managed her content creation, juggling it alongside her roles as a mother to three children under 10 and as a full-time professional. Despite having such a busy schedule, she admitted to feeling guilty about the thought of hiring help, believing she could handle everything on her own. “I used to really struggle with the idea of spending money to make money,” she wrote. “Every shilling felt like it had to be stretched to cover something urgent, and it was hard to think about investing in help.”
The decision to hire was not made lightly. Tatiana’s path to this point was marked by the realization that her role as a content creator was much more than what met the eye. “As a creator, it can be super overwhelming to handle everything on your own,” she explained. “Just like any business has different departments, we often have to do it all: admin, accounting, marketing, PR, branding, photography, videography you name it! It can be exhausting.” This self-reflection highlighted the paradox many solo creators face: the desire for independence clashing with the need for support to sustain growth and creativity.
Mama Olive’s candid admission of struggle speaks to the broader challenges faced by content creators today. Despite the seemingly glamorous image of online content creation, it is a job that demands relentless multitasking, constant self-promotion, and a deep understanding of various digital and social media platforms. Tatiana’s decision to bring on a personal assistant and a manager marks a shift from managing all aspects of her business solo to allowing herself the space to focus on what truly drives her passion: creating content that resonates with her audience.
Tatiana’s experience is a powerful reminder that investing in help is not just about delegation; it’s about investing in one’s vision. “Trying to do everything on your own isn’t just exhausting it can also stifle your creativity and growth,” she noted. The reality for many creators is that while they may start their journey out of passion and creativity, the evolution into managing a business can be overwhelming. The need for support becomes more pronounced as their platforms grow and their audiences expand, demanding more from them in terms of content quality, frequency, and engagement.
Through her post, Mama Olive encouraged other content creators who might be grappling with the same challenges she faced. “If you’re in the same boat, just know it’s okay to ask for help and invest in your growth,” she advised. Her experience serves as a testament to the fact that taking the leap to hire professional assistance is not a sign of weakness, but rather a strategic move towards sustainability and long-term success. “Letting go of a little control can open up so many doors,” she wrote, emphasizing the importance of building a supportive team around one’s vision.
Mama Olive’s investment in a personal assistant and a manager is not just about alleviating workload it’s about expanding her creative horizons and ensuring that her content remains fresh, relevant, and engaging. As she looks forward to sharing her journey with her fans, she highlighted that the support of her new team members allows her to focus on what she loves most: “I’m super excited about what’s next, especially with my platform, @motherhoodunpluggedke,” she shared. Her plans for the future include exciting projects that she believes will delight her fanbase, reflecting her belief in the power of collaboration and growth.
In conclusion, Mama Olive’s story is a reminder that in the fast-paced world of digital content creation, sometimes the best investment is in people who can help you reach new heights. By taking this step, Tatiana has not only recognized the limitations of handling everything alone but also embraced the potential for growth that comes from sharing the load. As she ventures into this new chapter, the hope is that her story will inspire other creators to take the plunge, invest in their teams, and continue to push the boundaries of what they can achieve.
