Manila, the vibrant capital of the Philippines, is set to host the prestigious World Travel Awards (WTA) Asia & Oceania Gala Ceremony 2024, marking a significant milestone in the country’s tourism history. The event, which will take place at the City of Dreams Manila on September 3, 2024, represents the first time the Philippines has had the honor of hosting the WTA. The gala, a key part of WTA’s 2024 Grand Tour, will recognize and reward excellence across the travel and tourism industry, with categories spanning hotels, resorts, airlines, and tour operators.
The selection of Manila as the host city underscores the strength and resilience of the Philippines’ travel and tourism sector. In the first half of 2024, the country experienced a remarkable 13 percent increase in tourism revenues compared to the previous year, a testament to the positive impact of the government’s substantial investments in tourism infrastructure. These improvements, which include enhancements to land, sea, and air connectivity, have significantly bolstered the country’s appeal as a global travel destination.
Manila, a bustling metropolis, offers an ideal backdrop for this prestigious event. The city is not only a hub for business and leisure travelers but also a cultural melting pot, showcasing the rich history and diverse traditions of the Philippines. Visitors to Manila can immerse themselves in the city’s unique blend of old and new, from exploring the ancient walled city of Intramuros, with its historic churches and museums, to indulging in the vibrant arts scene and artisan markets that reflect the creativity and craftsmanship of the Filipino people. Manila’s nightlife, with its eclectic mix of entertainment options, also promises an unforgettable experience for attendees.
Graham Cooke, the founder of the World Travel Awards, expressed his excitement about the upcoming event, highlighting Manila’s dynamic tourism landscape. He noted that the city is “riding the crest of a wave of new opportunities and experiences,” making it the perfect venue to welcome travel and tourism leaders from across Asia and Oceania. Cooke’s sentiments reflect the growing recognition of Manila as a key player in the global tourism industry, a city that seamlessly combines tradition with modernity to offer a rich and varied experience for visitors.
The event has garnered significant attention from Philippine officials as well. Department of Tourism (DOT) Secretary Christina Garcia Frasco emphasized the importance of the event, describing it as a “historical tourism milestone” for the country under the Marcos administration. Frasco noted that hosting the WTA not only showcases the Philippines’ capacity to deliver world-class hospitality and event management but also serves as a platform to strengthen connections with key tourism stakeholders in the region. She expressed pride in the nation’s growing prominence on the global stage, reflecting the country’s readiness to host high-caliber international events.
The WTA Asia & Oceania Gala Ceremony is just one of several regional events in the 2024 WTA Grand Tour. Other ceremonies are scheduled to take place in Berlin, Germany; Dubai, UAE; Saint Vincent & The Grenadines; and Diani Beach, Kenya. The winners from these regional events will advance to the Grand Final in Madeira, Portugal, at the end of the year, where the world’s best in travel and tourism will be honored.
The choice of Manila as the host city for the WTA ceremony highlights the Philippines’ growing influence in the global tourism industry. With its rich cultural heritage, modern amenities, and strategic investments in infrastructure, Manila is well-positioned to impress the international travel community. The event not only celebrates the achievements of the travel industry but also underscores the Philippines’ commitment to fostering a thriving tourism sector. As Manila welcomes the world’s travel leaders, the city is poised to shine on the global stage, further solidifying its reputation as a premier destination for both business and leisure.
