Melania Trump has entered the cryptocurrency world, launching her own digital asset just days before her husband’s presidential inauguration. On Sunday, Melania announced the launch of the “Official Melania Meme,” a new cryptocurrency tied to the Solana blockchain, inviting users to buy $MELANIA coins. This announcement follows a similar initiative by her husband, Donald Trump, who introduced the $Trump cryptocurrency last year.
The new cryptocurrency, while marketed as a fun and novel meme token, has already made waves in the crypto community. Both $Trump and $Melania coins have seen fluctuating values, with the $Trump coin boasting a market valuation of around $12 billion, while the $MELANIA coin is valued at approximately $1.7 billion. Despite the volatile nature of the market, both coins have sparked significant attention among crypto enthusiasts.
Notably, both Melania and Donald Trump have made it clear that their cryptocurrencies are not designed to be traditional investments or securities. Disclaimers on their websites assert that these digital assets are not intended for investment purposes, but rather as part of an ongoing trend in the crypto space, which has become a popular way for public figures to engage with their supporters.
Melania’s announcement comes after her husband’s controversial remarks about cryptocurrencies. Donald Trump, who once labeled crypto a “scam,” has since softened his stance. During his 2024 election campaign, he became the first presidential candidate to accept digital assets as campaign donations. Trump also voiced plans to build a strategic bitcoin stockpile and promised to appoint regulators with a more favorable outlook on digital currencies, which boosted crypto prices, including bitcoin, which has surged to around $107,000 per unit.
As part of the broader crypto trend, other coins like dogecoin, which is heavily backed by Trump ally Elon Musk, have also experienced sharp rises in value this year. Meanwhile, under President Joe Biden’s administration, the crypto industry has faced increased scrutiny, with regulators focusing on concerns about fraud and money laundering, leading to actions against crypto exchanges.
The launch of $MELANIA and $Trump coins highlights the ongoing influence of cryptocurrency in global financial markets. While their volatility continues to raise questions, these meme coins serve as a reminder of the growing intersection between politics and digital finance.
