In 2024, Morocco emerged as Africa’s most visited tourist destination, surpassing Egypt, which had held the title for years. The Kingdom of Light welcomed 17.4 million visitors in 2024, marking a significant milestone in the country’s tourism industry. This figure represents a 20% increase from 2023 and a 33% rise compared to Morocco’s pre-pandemic numbers in 2019, when the country recorded 13 million visitors. The achievement has placed Morocco two years ahead of its tourism growth projections, solidifying its position as the leading tourism hub in Africa.
This impressive growth has allowed Morocco to dethrone Egypt, which set its own record with 15.7 million arrivals in 2024. The competition between the two nations highlights the growing importance of tourism in Africa, as both countries work to attract more international visitors. Morocco’s tourism ministry sees this success as a major step toward its goal of positioning the country among the top 15 global tourist destinations.
Morocco’s tourism boom has been driven by several factors. One of the key drivers has been the expansion of air travel, with the introduction of 120 new airline routes in 2024, including a nonstop flight from Newark to Marrakesh on United Airlines. This increase in connectivity has made it easier for tourists to access Morocco, contributing to the country’s rise in popularity. Additionally, the opening of new luxury hotels, including properties from high-end brands such as Four Seasons and Nobu, has enhanced Morocco’s appeal as a premium destination for travelers seeking comfort and luxury.
The country has also focused on promoting lesser-known destinations within its borders, encouraging tourism beyond the traditional hotspots like Marrakesh and Casablanca. This strategy has helped spread the benefits of tourism to more regions, boosting local economies and supporting the development of infrastructure. Furthermore, the renovation of existing hotels has ensured that Morocco continues to offer world-class accommodations to its growing number of visitors.
The growth of Morocco’s tourism sector has not only been measured by the number of visitors but also by the revenue generated. In 2024, the country set a new revenue record, earning $11 billion from tourism, up from $10.5 billion in 2023. This increase in revenue underscores the economic impact of tourism, which has become a vital contributor to Morocco’s economy.
Looking to the future, Morocco’s tourism industry is poised for even greater success. The country is set to host the Africa Cup of Nations in 2025, an event that is expected to draw soccer fans from around the world. The tournament will provide a significant boost to Morocco’s tourism numbers, as visitors flock to the country to experience both the sporting action and the rich cultural heritage it offers.
Moreover, Morocco is preparing for an even more ambitious milestone in 2030, when it will co-host the FIFA World Cup with Spain and Portugal. This event is expected to attract millions of visitors, with projections suggesting that Morocco could welcome up to 26 million tourists by then, a 50% increase from current figures. This long-term vision highlights Morocco’s commitment to further developing its tourism infrastructure and enhancing its global appeal.
In conclusion, Morocco’s rise to become Africa’s most visited destination in 2024 is a testament to the country’s strategic investments in tourism infrastructure, air connectivity, and luxury offerings. With its sights set on even greater achievements, Morocco’s tourism industry is poised for continued growth, benefiting both the economy and the broader African tourism sector.
